Partner Spotlight: Frequency

Have you been considering streaming audio and podcasts as a way to expand your reach and connect with your customers where they are spending more and more time? Does the channel seem too large to manage? Have you had experience in radio and feel like the CPM's are too high? Frequency can help you streamline your expansion into audio, make the entire process easy and manageable, and help bring down your overall CPM's while increasing performance. In this blog post, we will also discuss Apple, Identifiers, and how important personalization is to growing your business.

Partner Spotlight: Measured

Is your media plan driving incremental sales? Which channels are driving the most? How much further can you push the positive incremental channels? Measured answers these questions in a way that MTA can't. We will also learn how important a content marketing strategy can be if you want to sell more products and build loyalty. How has COVID changed media consumption? And how will brands and publishers manage data and their relationships to build trust and grow revenue?

Partner Spotlight: FindMine

In this post, we will discuss the importance of a personalized shopping experience in eCommerce and how physical retail can emulate some digital tactics. Additionally, we will discuss Google's stranglehold on our industry, how important diversification is in your supply chain and marketing, and the potential for retailers to capitalize on ad revenue from their traffic. And, is gaming the next frontier for marketing?

The Growing History of Super Bowl Ads

This week we take a look back at the history of Super Bowl ads and remember some of our favorites. We will also look at how the customer experience is as important as the product. What consumer trends will brands need to know about, before they happen. We help prepare subscription-based marketers for new laws. We will also look at how and why brands should plan to iterate on their content strategy on a regular basis. And we will listen to thoughts on Clubhouse, in-game advertising, and the growth of VR.

Cogent Partners with FindMine

FindMine is Cogent's newest partner, and we are very excited to introduce them to the Cogent Collective. FindMine's AI and Machine Learning technology helps Merchandisers and Marketers show shoppers how to best utilize their merchandise, increasing incremental revenue. Traditionally this has been done manually in store by employees or by Merchandisers on a select set of products. The larger a product catalog, the more possibilities there are for various combinations and this is a revenue opportunity for brands and retailers. FindMine streamlines this process via their API's allowing Merchandisers to generate thousands of combinations in seconds. These "Completed Looks" can be leveraged on PDP pages, in email, and within ad units.