Nimble Ads

Tags: Marketplaces, eCommerce, SEM, CPG, Retail, Amazon, Instacart, Walmart, DoorDash, Krogers, Albertsons, Brand

Problem: Brands that sell on marketplaces such as Amazon, Instacart, or Walmart and buy Retail Search Media (RSM) either directly through the marketplace platform or a 3rd party platform. Neither solution leverages AI to help expand potential customers. They tend to focus on branded keywords and category keywords. These are the most competitive keywords for any brand, making it difficult to find new customers that aren’t considering a particular brand with efficiency.

Solution: Nimble Ads takes a brand’s current budget and begins to learn what out-of-category keywords could perform well in attracting new customers and drive up ROAS. Their intelligent algorithms are able to learn and move budgets around in real-time to maximize sales and investment for their brands. After a short warm-up period, brands will have a well balanced keyword and bidding strategy (branded, category, and out-of-category) that will always be tweaking itself to maximize returns without the need for teams of people to manage the various marketplace platforms.

Performance:

• 62% reduction in COS

11,471 more clicks for a CPG brand with 200+ ASIN’s and an average product price of $3

42.7% increase in Revenue

Persona: CPG Brand Owner, Marketplace Manager, SEM Manager, eCommerce Manager, Anyone responsible for driving sales across any marketplace