Tags: Incrementality, Media Measurement, All Media, Unbiased, Cross-Channel, Increased Revenue, Media Optimizer
Problem: Multi-touch Attribution is a thing of the past and impossible to land today due to the walled gardens. Most brands are over-spending on media because they don’t have a clear view on which channels are driving incremental sales or how the various channels are working together. When advertisers rely on media platforms for reporting, they get a biased view and the data doesn’t add up. Advertisers will often see 8x the revenue in their reporting across their media plan than the actual sales.
Solution: Incrementality Measurement for Smarter Media Investment Decisions.
• Unbiased 3rd party to measure incrementality across every media channel.
• Cross-Channel impact to measure the true incremental view of each channel.
• Stress testing of high performing channels to see how far you can push the channel before you reach diminishing returns.
• Geo-market match testing
Performance: FabFitFun worked with Measured to right size their overall marketing strategy
• Reduced retargeting spend by 81%.
• Resulting in retargeting CPA efficiency gain of 57%.
• Budget reallocations drove an incremental 8.4k new customers for the business within 45 days.
• Reduced Cost of Acquisition by 16%
Persona: Media and/or Analytics
