Solutions

Solutions

At Cogent, we carefully curate partners that can solve a brands challenge, today. Below you will find our current partners with a brief explanation as to why we chose to work with them. We value, above all, our relationships with the professionals in our collective and therefore are very thoughtful about why we choose brands such as these. As a brand looking to work with Cogent and our partners, please trust that we have vetted these solutions and stand by the performance they will drive for you.

Cogent eCommerce

Most consumers don’t know the best way to pair products together. Most brands rely on “wisdom of Crowds” to help make decisions but data has shown that when merchandise is properly aligned by the brand, sales can increase 3x. The challenge is that Merchandisers can only do so much with their time that it’s almost impossible to merchandise an entire catalog in fashion, home decor, or cosmetics. 

E-commerce retailers want to increase their conversion rates (and revenue) but deal with major leakage and ad spend ROI issues. Consumers have an easier time comparison shopping online so they bounce from site to site looking for the best deal. Brands rarely have an opportunity to intercept the customer and give them a reason to buy.

Cogent is working with Honeycomb Commerce because we think the direct to consumer route for new and existing brands is powerful. Honeycomb Commerce makes the model more lucrative for brands by helping them increase cart size, AOV, LTV, and their CRM data. Honeycomb Commerce helps brands promote complementary product/brands on their website and earn revenue from the sale of those products with any risk or effort. On the flip side, the same brand can gain distribution across the Honeycomb Commerce network and generate sales from other brand sites while retaining the customer data. If you sell directly to a consumer, we can help you take advantage of both sides of the coin and compete with the likes of Amazon better and more cost efficiently.

The world of commerce has changed forever. Even as more people venture back into physical stores, ecommerce doesn’t show any signs of slowing down. This presents a huge challenge for brands and retailers that rely on the customer experience and store interaction to drive sales and increased AOV. Brands and Retailers need to find ways to engage with customers online that create a unique brand experience and ensure customers find what they are looking for and spend more than they planned. Because if they don’t, it’s really easy for shoppers to search for another website that meets and exceeds their needs. This could ultimately change the loyalty of a shopper for the long-term.

Since 2017, Anzu’s mission has been to make advertising in games better. They believe that letting gamers play without interruption builds a better experience across the board. Anzu has built the world’s most advanced in-game advertising platform. They empower brands to enter the video game space through advertising that’s native, creative, and dynamically updatable.

The majority of purchase decisions are made in the home, yet most digital advertising is designed to generate an immediate action. Often, ads are shown at a time when the user isn’t in the mode or position to make a purchase which makes influence and measurement different beasts to track. Additionally, growing your customer base can be difficult if you aren’t influencing them in the right place at the right time.

Stopping the scroll on Facebook and Instagram is increasingly becoming more difficult to achieve. Additionally, the cost of acquiring a new customer is on the rise. Automated ad buying or dynamic creative isn’t enough on its own. The two need to be combined to increase performance and productivity of your social media team. With the limitations imposed by Facebook, brands need better ways to deliver personalized creative within video and display, at scale. With all the limitations, personalization is becoming more limited

Streaming audio and podcasts are growing in popularity. Spotify and Pandora make campaigns easy to execute, but with relatively high CPM’s and limited personalization capabilities. If you want to scale your efforts beyond the top two players, it can be a laborious process. Without a suitable solution, expanding to more networks with better performing creative is challenging and costly.

Most emails that brands send out today are static. This can often lead to negative consumer experience because when they get around to opening the email, the information is no longer accurate or relevant.

Nimble Ads is an AI-Powered advertising bid and budget optimization platform for vendors and sellers on Amazon and Instacart. Our mission is to simplify the management of advertising campaigns on E-commerce platforms while increasing their effectiveness at the same time. Our team has a deep history of advertising, machine learning, and E-commerce expertise, and have built multiple, successful, large-scale advertising systems that handle billions of advertising opportunities each day. Increases the sales velocity by 20-30% for our customers.

Cogent Measurement & Analytics

NLP engines on the market are generalized models, taking a ‘one size fits all’ approach to solving the vast array of enterprise domain / use cases. This leads to an unnecessary number of chats that escalate to a human, costing companies millions of dollars in unnecessary expenditures and a negative customer experience.

The ProfitWheel platform is a Marketing Intelligence Platform that allows you to get access to strategic and actionable insights in seconds that are just not possible with other software products. We embrace transparency. Our tech enables you to cut through the black box that plagues traditional AI driven ad-tech platforms. Our platform unpacks the insights in a simple, easy to digest yet powerful manner for you to make it actionable in seconds. While we focus on unlocking the value of your 1st Party data, we are obsessed with the privacy and security lens of it. Our technology is focussed on hyper cohorts rather than individuals and hence, not only is pro-privacy but also the most ethical AI when it comes to an ad-tech platform.

Multi-touch Attribution is a thing of the past and impossible to land today due to the walled gardens. Most brands are over-spending on media because they don’t have a clear view on which channels are driving incremental sales or how the various channels are working together. When advertisers rely on media platforms for reporting, they get a biased view and the data doesn’t add up. Advertisers will often see 8x the revenue in their reporting across their media plan than the actual sales.

Focus groups are difficult to coordinate, expensive, and take a long time to plan, execute, and generate actionable results. Without some pre-testing, brands are risking millions of dollars on creation, production, and media distribution. Most brands and agencies don’t have a way to store assets and learn together to help inform future asset development.

As eCommerce grows at a rapid rate, it’s imperative that brands, retailers, and marketplaces have up to the minute sales data to make real-time business decisions. Most of the solutions on the market offer reporting that comes in weekly or monthly. By this time it’s too late to capture the lost revenue. The data can also come from a limited number of sources that don’t give you the complete view of your business.