FindMine is a content creation engine that leverages machine learning to provide consumers with inspirational guidance for the brands they love and the new ones they are discovering.

Benefits of FindMine:

  • Multi-Channel solution that helps brands and retailers drive engagement and sales from PDP’s, Email, Social Media, Programmatic Ads, and Mobile
  • Automation via their API solution that helps brands and retailers generate looks with 100% of their products instead of just 10% via a manual process
  • Enhance your brand by generating combinations that your stylist or designer created them but at scale
  • Grow Revenue when customers spend 3x what they normally would while increasing increasing your bottom line 2-10%
  • Save Time when your merchants and marketers no longer need to create look guides to help customers shop your products

Fashion, Home Furnishings, and Cosmetic brands can now demonstrate to consumers how to best leverage their products for the most positive experiences so that they become more brand loyal and buy more product.

Why Cogent likes FindMine

Brands and Retailers that offer suggestions on how to use their product experience higher pagers per visit, more time on site, lower bounce rates, and higher conversions and revenue. As seen in this data, only about one-third of fashion sites offer some inspirational guidance and the numbers are lower for Home Furnishings and Cosmetics.

FindMine is changing the way brands and retailers think about digital merchandising on site, in email, and within ads. Amazon coined “if you like this, then you may like that” many years ago. However effective this strategy may be, it isn’t helpful in every vertical. The general consumer doesn’t do a good job matching components of an outfit, accent pieces to a living room, or brands and shades of cosmetics. This is why Merchandisers exist but they aren’t scalable in a way that is necessary in today’s digital world.

Consistency across the user experience is also a challenge because of the various technologies in play and sheer number of places consumers engage with brands. A Merchandiser may do a great job dressing up a mannequin or setting up a living room display in a store but it’s impossible to do this across thousands of products and dozens of channels, especially with consistency. Your Merchandisers and Designers need help and FindMine can be those 100 additional hands they wish they had at their disposal.

Meet the CEO: Michelle Bacharach

Michelle is CEO and Co-Founder of FindMine, an award-winning software platform that uses machine learning to scale product curation for the world’s top retailers. As a product and strategy expert, Michelle is experienced in growing companies by launching software, apps and websites to millions of people, putting together joint ventures, and conceiving of new products. She has an MBA from NYU Stern and a BA from UC Berkeley (Go Bears!), where she wrote her honors thesis on managing innovation in multinational organizations

Previously, Michelle served as Director, Program Management – and Entertainment with Univision Communications, Inc. where she was responsible for creating the digital roadmap for Univision’s cross-platform digital properties (including TV shows, tentpole events,, and the Univision App), ensuring KPIs, user experience, and alignment with business strategy are upheld. She also executed roadmaps using Agile & Scrum methodologies: including writing user stories and acceptance criteria, groom the product backlog, manage overarching priorities and balance workload between 6 different sprint teams to deliver on product vision. She managed delivery of Univision’s first digital property built on a responsive framework, which drove triple digit growth in engagement over the previous year’s site for the same tentpole event as well as sourced, negotiated, and executed large-scale integrations with vendors.

Michelle also served with Univision as Associate in the Office of the CEO. In this role, she worked directly with C-suite leadership to evaluate, plan and execute CEO and Board-level strategic initiatives spanning Univision’s assets in Broadcast, Cable, Local TV, Radio, and Online/Mobile, including an overhaul of Univision’s digital content and product strategy, structuring and valuation of a joint venture with El Rey, Robert Rodriguez’s new cable network, and formulation of Univision’s long-range, cross-platform English language strategy

Michelle has also helped venture-backed startups, agencies, and fortune 1000 businesses with their digital strategy and consumer experience: She founded and led the customer innovation team at BigTent, Inc. (acquired by and quantified the value of a Facebook “like” for a billion dollar apparel brand while at ReadySet Rocket. She also has raised over $150,000 for her alma mater, U.C. Berkeley and led a team of cold-callers to a record breaking $3M fundraising year for the Cal Calling Center.