At Cogent, we carefully curate partners that can solve a brands challenge, today. Below you will find our current partners with a brief explanation as to why we chose to work with them. We value, above all, our relationships with the professionals in our collective and therefore are very thoughtful about why we choose brands such as these. As a brand looking to work with Cogent and our partners, please trust that we have vetted these solutions and stand by the performance they will drive for you.
Cogent is working with Fixel because they are helping brands prepare for a world without 3rd party cookies. Fixel leverages 1st party data to understand the purchase intent of shoppers. Fixel then turns this data into actionable audiences that can be leveraged across all media platforms. Now brands can own their 1st party data and comply with global regulations.
Cogent is working with Setka because they are helping brands and publishers create and optimize content for performance at a time when brands are increasing their focus on content as a way to build relationships with consumers and increase sales through deeper engagement. Setka is a collaboration tool that sits on top of any CMS for a “what you see is what you get” experience.
Cogent is working with Synapbox because they are disrupting the focus group industry with their visual AI (biometrics and eye tracking) and survey platform that provides brands feedback on everything from storyboards to packaging to websites and everything in between within 48 hours instead of weeks or months. Eye tracking and emotion offer much more insight than surveys alone. Additionally, they offer brands a place to store all their video creative along with pre/post data to help inform future creative development.
Cogent is working with Frequency because audio advertising is booming and their platform allows brands to scale their efforts seamlessly. Frequency enables workflows that assist with all creative production, delivery, reporting, and optimization across radio, streaming, and podcasts. They don’t sell the media so they have the advertisers interest in mind at all times. If you want to reach users wherever they are, then you need to have an audio strategy because streaming and podcasts are the fastest growing medium today.
Cogent is working with Adomni because Digital Out Of Home (DOOH) can now be evaluated as a performance channel and measured like other digital performance channels. Nielsen has published studies that show a direct correlation between OOH exposure and actions taken digitally and in the physical world. With DOOH, messages can be targeted and optimized by location and performance while inventory is purchased programmatically, yielding higher returns, and better ROI. Even Facebook has stated that campaigns that include OOH perform 15% better than ones that don’t. With 30 different digital media types across 200k screens and every DMA in the US plus 20 countries, and an exclusive partnership with Uber, Adomni is positioned to be the leader in DOOH.
Cogent is working with Algopix because eCommerce is growing at a faster clip than we have ever seen. Now more than ever, brands and marketplaces needs better insights into shopper behavior, pricing, inventory, SEO, and competitive data. Algopix helps brands understand what they should be selling on which marketplaces and at what price. They can also help brands with inventory management across a variety of marketplaces. Marketplaces need to know whats selling where and at what prices so they can promote the right products and merchants to maximize sales revenue and improve shopper experiences.
Cogent is working with FindMine because brands need a better way to show customers how to use their products. FindMine helps brands show customers in an automated way how their products should be used in conjunction with other products so they can drive more sales and loyalty. Merchandising can be a very manual process and nearly impossible to create every suitable combination. FindMine can be augment Merchandising teams to create infinite looks on websites and within ads for fashion, home furnishings, and cosmetic brands and retailers.
Cogent is working with Measured because we believe that every media dollar you spend needs to drive a return. Measured helps brands not only understand the incrementality of one channel but also how channels work together to drive even greater return, or not. Additionally, they analyze every channel in your plan to see how far you can push it before seeing diminishing returns. Measured is an insurance policy for your media investments. MTA is a thing of the past given the acceleration of walled gardens. Measured is the best way to maintain visibility of your investments
Cogent is working with Literal because brands need alternatives to Google and Amazon Search. Literal provides more options to stand out and grab shoppers attention at the bottom of the purchase funnel. Their retailer search product helps retailers increase revenue from non-product sales while giving brands a way to grab the shoppers attention while they are searching for specific types of products. For brands, this can be achieved with or without the retailer involved.
Let’s build something together.Get in touch