At Cogent, we carefully curate partners that can solve a brands challenge, today. Below you will find our current partners with a brief explanation as to why we chose to work with them. We value, above all, our relationships with the professionals in our collective and therefore are very thoughtful about why we choose brands such as these. As a brand looking to work with Cogent and our partners, please trust that we have vetted these solutions and stand by the performance they will drive for you.
Cogent Media and Measurement
Cogent is working with Logiq because brands and agencies need a more transparent programmatic media partner. Brands and agencies of all sizes are impacted negatively by hidden fees and surprise costs, after their money has been spent. These hidden fees drag down performance and do a disservice to the entire programmatic landscape. The impact is especially harmful to small and medium size brands and agencies because the fees can turn a campaign negative without warning. The smaller brands and agencies don’t have the same buying power as large companies and holding company agencies so they are in a worse position when it comes to negotiating fees. The worst part about all these fees is that most brands and agencies aren’t even aware that they are being taken advantage of…
Cogent is working with Adomni because Digital Out Of Home (DOOH) can now be evaluated as a performance channel and measured like other digital performance channels. Nielsen has published studies that show a direct correlation between OOH exposure and actions taken digitally and in the physical world. With DOOH, messages can be targeted and optimized by location and performance while inventory is purchased programmatically, yielding higher returns, and better ROI. Even Facebook has stated that campaigns that include OOH perform 15% better than ones that don’t. With 30 different digital media types across 200k screens and every DMA in the US plus 20 countries, and an exclusive partnership with Uber, Adomni is positioned to be the leader in DOOH.
Cogent is working with PebblePost because we believe that brands need to touch their consumers where they make the majority of their purchasing decisions. Moderate to high consideration purchases aren’t made on one visit to a website. Brands need to gently educate consumers on their products and be there for the consumer when they are ready to purchase. And now with so much breakage within the tracking process, brands won’t know as easily where the consumer is in their journey or when they are ready to buy. PebblePost presents them with an option to buy on their own terms while also sharing information with family and friends in the physical world.
Cogent is working with Measured because we believe that every media dollar you spend needs to drive a return. Measured helps brands not only understand the incrementality of one channel but also how channels work together to drive even greater return, or not. Additionally, they analyze every channel in your plan to see how far you can push it before seeing diminishing returns. Measured is an insurance policy for your media investments. MTA is a thing of the past given the acceleration of walled gardens. Measured is the best way to maintain visibility of your investments
Cogent is working with Zembula because we appreciate how they are helping consumers have better experiences with brands throughout the entire customer journey. Their core technology helps brands produce and distribute dynamic content within an email. Zembula can plug into your existing ESP and make the entire communication experience dynamic and smooth. Our favorite but not only use case is package tracking. Instead of sending an email out with a link, the tracing updates appear in the email. Each time a user opens that email, the information is updated automatically. This can apply for many use cases like sales, countdowns, or anything where information can change.
Cogent is working with Frequency because audio advertising is booming and their platform allows brands to scale their efforts seamlessly. Frequency enables workflows that assist with all creative production, delivery, reporting, and optimization across radio, streaming, and podcasts. They don’t sell the media so they have the advertisers interest in mind at all times. If you want to reach users wherever they are, then you need to have an audio strategy because streaming and podcasts are the fastest growing medium today.
Cogent is working with Hunch because we understand the value of good creative. Our lives are consumed with dozens of media sources, all throwing messages at us. Within social media, the noise is even louder. Hunch helps brands create compelling dynamic creative that stops the scroll. This holds true for display or video. Personalized create is a must have these days, especially within social channels where consumers are obsessed with themselves and what others are doing/buying. Hunch makes the process of developing on-brand dynamic creative easy to execute while also helping with bid strategy on Facebook and Instagram.
Cogent is working with FindMine because brands need a better way to show customers how to use their products. FindMine helps brands show customers in an automated way how their products should be used in conjunction with other products so they can drive more sales and loyalty. Merchandising can be a very manual process and nearly impossible to create every suitable combination. FindMine can be augment Merchandising teams to create infinite looks on websites and within ads for fashion, home furnishings, and cosmetic brands and retailers.
Cogent is working with Metrical because billions of dollars are lost each year from shoppers abandoning a website because the brand or retailer doesn’t know exactly when to interject themselves into the experience. Additionally, billions of additional dollars are spend chasing down shoppers once they leave the shopping experience. This is compounded by the discounts brands and retailers aimlessly offer to convert a shopper, even when they don’t need to. Metrical helps brands and retailers drive millions of incremental dollars by helping brands and retailers address these unknown circumstances.
Cogent is working with Literal because brands need alternatives to Google and Amazon Search. Literal provides more options to stand out and grab shoppers attention at the bottom of the purchase funnel. Their retailer search product helps retailers increase revenue from non-product sales while giving brands a way to grab the shoppers attention while they are searching for specific types of products. For brands, this can be achieved with or without the retailer involved.
Cogent is working with Textual because brands need multiple and better ways to engage with their most loyal customers. Textual is more than a messaging service as their focus is on shopping by text as opposed to simply texting messages. Their platform and technology assists consumers in making purchases via text message without having to visit a brands website. If a consumer is already familiar with a brand and knows their size or other preferences, they can make purchase with 1-3 quick messages. This type of loyalty can reduce CAC and increase LTV dramatically.
Cogent is working with Honeycomb Commerce because we think the direct to consumer route for new and existing brands is powerful. Honeycomb Commerce makes the model more lucrative for brands by helping them increase cart size, AOV, LTV, and their CRM data. Honeycomb Commerce helps brands promote complementary product/brands on their website and earn revenue from the sale of those products with any risk or effort. On the flip side, the same brand can gain distribution across the Honeycomb Commerce network and generate sales from other brand sites while retaining the customer data. If you sell directly to a consumer, we can help you take advantage of both sides of the coin and compete with the likes of Amazon better and more cost efficiently.
Cogent Data & Analytics
Cogent is working with Synapbox because they are disrupting the focus group industry with their visual AI (biometrics and eye tracking) and survey platform that provides brands feedback on everything from storyboards to packaging to websites and everything in between within 48 hours instead of weeks or months. Eye tracking and emotion offer much more insight than surveys alone. Additionally, they offer brands a place to store all their video creative along with pre/post data to help inform future creative development.
Cogent is working with Algopix because eCommerce is growing at a faster clip than we have ever seen. Now more than ever, brands and marketplaces needs better insights into shopper behavior, pricing, inventory, SEO, and competitive data. Algopix helps brands understand what they should be selling on which marketplaces and at what price. They can also help brands with inventory management across a variety of marketplaces. Marketplaces need to know whats selling where and at what prices so they can promote the right products and merchants to maximize sales revenue and improve shopper experiences.
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