Tags: Better Customer Experience, Increases CR, Build Loyalty, Increase AOV, Incremental Sales, Personalization, Shopify
Problem: For D2C brands that have a limited catalog of products, creating repeat purchases and long-term brand loyalty is a daily challenge. The cost of acquisition can be very high while lifetime value can be difficult to measure because the need to replenish their products doesn’t happen often. And from a consumer perspective, having to checkout on multiple websites can be a real pain and result in cart abandonment on several websites.
Solution: Honeycomb Commerce has developed a network and platform that solves these challenges. As a D2C brand, you can curate complimentary brands and products from the Honeycomb network and promote the chosen products on specific areas of the website to create a better user experience. The implementation is simple while fulfillment is done by each retailer. If the transaction occurs on your website, you collect the revenue while the other brand fulfills the order. The opposite is true if you distribute your products across the Honeycomb network allowing other brands to promote yours. The net results are:
• Higher AOV
• Deeper brand loyalty
• Lower CAC
• Higher LTV
• New customers
• Wider selection of products
Performance: Ledbury (Men’s Apparel Retailer): Since working with Honeycomb has seen:
• A 40% increase in units per transactions
• A 27% increase in average transaction value
Persona: eCommerce, site monetization, loyalty, CRO
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