Demystifying Marketing Measurement
Approaches in a Privacy-First World
The pros and cons of different methodologies post IDFA and Cookies
DTC marketers are still finding their footing after last year’s Apple’s iOS 14 rollout, CPRA updates, and shifting timelines for Google’s cookie deprecation. Measured presents different methodologies in-market today and highlights the pros and cons of each approach. Viewers can discover which options best suit their needs based on the 4 pillars of Marketing Measurement to build a culture of experimentation within their organizations.
This webinar os led by Michelle Bacharach, CEO of FindMine. Launched in 2016, Michelle saw a need by retailers and brands to create better website experiences and journey’s via personalized content. Merchandising an entire catalog together is nearly impossible unless you leverage technology to augment humans. Michelle will be discussing how retailers and brands can scale personalization strategies without additional resources.