Cogent – Blog

Are You an AI Hypocrite?

Are You an AI Hypocrite?

In our business, we evaluate hundreds of different technology companies each year, many of them claiming to to use Artificial...
Read More
Are you tapping into the full potential of zero and first-party data

Are you tapping into the full potential of zero and first-party data

I recently had the pleasure of being a guest on the "Performance Delivered" podcast. The topic of discussion was very...
Read More
Everything Sounds the Same, How do I Choose?

Everything Sounds the Same, How do I Choose?

Too Many Tech Options, We are Here to Help... Leading a company focused on innovation leads me to a lot...
Read More
Operational Efficiency in a Downturn

Operational Efficiency in a Downturn

It shouldn't take an economic downturn for us all to be thinking about operational efficiencies and how to get more...
Read More
Personalized Shopping Experiences

Personalized Shopping Experiences

I’ll never forget the first time I bought a pair of shoes from Nordstrom. I was in Seattle visiting their...
Read More
Personalization & Data

Personalization & Data

Personalization can mean different things to different people. This can start with marketing messages and end with the follow up...
Read More
Personalizing Audio

Personalizing Audio

This week we will continue on the theme of Personalization. Last week we wrote about how important it is to...
Read More
Measurement Is At Stake When CPRA Takes Effect

Measurement Is At Stake When CPRA Takes Effect

Takeaway: CCPA & CPRA are in full effect and fines are being leveraged. Practically speaking, MTA is officially dead and...
Read More
Are Your AdTech Vendors’ Data Practices Putting You At Risk?

Are Your AdTech Vendors’ Data Practices Putting You At Risk?

Over the past decade, data privacy lawsuits targeting large global tech platforms have become increasingly more frequent. So much so that now...
Read More
The Next Big Thing is Old but with 4% CTR’s

The Next Big Thing is Old but with 4% CTR’s

As with many things in our industry, what is old is new again. For the last decade, Marketers have been...
Read More


Our News & Posts


Partner Spotlight: Frequency

Sean SimonPublished on March 22, 2021Frequency PlatformDevelop a scriptFind talent to record said scriptRecord multiple variations of the script for ...
Read More

Partner Spotlight: Measured

Sean SimonPublished on March 14, 2021TechStyle"Measured has been the most valuable marketing technology partnership we've added in 2020. We now ...
Read More

Partner Spotlight: FindMine

Sean SimonPublished on March 7, 2021FindMine helped Adidas increase the number of outfits merchandised by 960%, while decreasing Merchandiser time ...
Read More

Partner Spotlight: Adomni

Sean SimonPublished on February 28, 2021KylieSkin targeted over 4,300 large screens and 300 shopping malls in over 1,000 cities to ...
Read More

The Growing History of Super Bowl Ads

Sean SimonPublished on February 7, 2021The Growing History of Super Bowl AdsThe Super Bowl is over, so how will you ...
Read More

2020 Digital OOH Advertising Report

Sean SimonPublished on January 31, 20212020 Digital OOH Advertising ReportIn 2017, the Out-of-Home Advertising Association of America published a study ...
Read More

How to Get the Most Out of Cogent

Sean SimonPublished on January 25, 2021How to Get the Most Out of CogentAt Cogent, we have curated emerging technology solutions ...
Read More

The Power of Learning

Sean SimonPublished on November 18, 2020↪ AdWeek LearningThe Power of Learning: Learning is the theme of the week over here ...
Read More

Cogent Weekly Newsletter

Sean SimonPublished on November 11, 2020Welcome to Cogent's first weekly newsletter! In this weekly format, we aim to bring you ...
Read More

Fireside with Cogent

Dear Members,To show our appreciation for your participation, we created some rhymes as a sign of our times. The real ...
Read More

Cogent Annual Member Update

Dear Members,With the beginning of 2021 upon us, I am sure that we are all looking forward to a healthier ...
Read More

Cogent Partners with FindMine

Sean SimonPublished on December 12, 2020FindMine is Cogent's newest partner, and we are very excited to introduce them to the ...
Read More