Cogent – Blog

You have already driven users to your website. They have expressed interest in your products. You paid to get them...

The holy grail of marketing and ecommerce should be to know thy customer. Better yet, know thy prospects and customers....

In the fast-paced world of digital marketing, advertisers are constantly seeking innovative ways to engage with their target audience. From...

In the ever-evolving landscape of e-commerce, Amazon stands as a colossus. With millions of sellers and an extensive array of...

For context, I have been in sales since 1997 and have seen the profession evolve as the Internet grew, technology...

In this comprehensive blog post, we delve into the world of Conversion Rate Optimization (CRO) and provide you with practical...

We've all heard the stats about how during the pandemic people started listening to more podcasts and streaming audio. The...

Introduction: In the competitive world of e-commerce, delivering an exceptional customer experience is paramount to building brand loyalty and driving...

Social media advertising has become an integral part of every marketer's toolkit. With millions of users scrolling through their feeds...

Summary: Virtual and augmented reality shopping is just beginning so now may be a good time for retailers to consider...