Cogent – Blog

Are You an AI Hypocrite?

Are You an AI Hypocrite?

In our business, we evaluate hundreds of different technology companies each year, many of them claiming to to use Artificial...
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Are you tapping into the full potential of zero and first-party data

Are you tapping into the full potential of zero and first-party data

I recently had the pleasure of being a guest on the "Performance Delivered" podcast. The topic of discussion was very...
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Everything Sounds the Same, How do I Choose?

Everything Sounds the Same, How do I Choose?

Too Many Tech Options, We are Here to Help... Leading a company focused on innovation leads me to a lot...
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Operational Efficiency in a Downturn

Operational Efficiency in a Downturn

It shouldn't take an economic downturn for us all to be thinking about operational efficiencies and how to get more...
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Personalized Shopping Experiences

Personalized Shopping Experiences

I’ll never forget the first time I bought a pair of shoes from Nordstrom. I was in Seattle visiting their...
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Personalization & Data

Personalization & Data

Personalization can mean different things to different people. This can start with marketing messages and end with the follow up...
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Personalizing Audio

Personalizing Audio

This week we will continue on the theme of Personalization. Last week we wrote about how important it is to...
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Measurement Is At Stake When CPRA Takes Effect

Measurement Is At Stake When CPRA Takes Effect

Takeaway: CCPA & CPRA are in full effect and fines are being leveraged. Practically speaking, MTA is officially dead and...
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Are Your AdTech Vendors’ Data Practices Putting You At Risk?

Are Your AdTech Vendors’ Data Practices Putting You At Risk?

Over the past decade, data privacy lawsuits targeting large global tech platforms have become increasingly more frequent. So much so that now...
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The Next Big Thing is Old but with 4% CTR’s

The Next Big Thing is Old but with 4% CTR’s

As with many things in our industry, what is old is new again. For the last decade, Marketers have been...
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Our News & Posts


Innovate Through A Recession

Innovate Through A RecessionBuckle up because are all going to go on a wild ride. I believe that a recession ...
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Know Thy Customer

Know Thy CustomerI keep hearing the phrase, "own your customer." This is like saying that you own your spouse, ridiculous! ...
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Measure to Grow

Measure To GrowMeasure to grow yours or your clients business. Too often, brands and agencies measure something for the sake ...
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Is it Personalization or Contextualization?

Is it Personalization or Contextualization?How Important is Personalization?As an industry, we have overused the term "personalization" to a point where ...
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Artificial Intelligence: Your Marketing and eCommerce Friend

Artificial Intelligence: Your Marketing and eCommerce FriendThe Most Overused Term in Marketing and eCommerce?As the co-manager of an innovation lab, ...
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The Metaverse: Why Should You Care

The Metaverse: What, Why, and HowWhat Exactly is the Metaverse?Is the Metaverse a thing? A Place? A state of mind? ...
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Innovation in Audio

Innovation in AudioAre You Ready to Scale Your Audio Efforts?Audio is one of those channels that old but yet new ...
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A Glaring Problem

A Glaring Problem!This is what people looked like at ShopTalk when they walked the expo floor.Whether you are in Marketing, ...
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A Better Solution to Conversions

A Better Solution to ConversionsTalk to each shopper individually and address their needs to get more conversions.What would you do ...
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Apple Didn’t Kill Facebook Measurement. It was already broken..

Just before its huge earnings miss was attributed to Apple’s privacy restrictions, Meta published this article encouraging advertisers to run ...
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Skimming Off the Top?

If you look at all the revenue reported by your media vendors and then look at the revenue within your ...
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Personal Connections in eCommerce

If you have been reading our newsletters over the last couple of years, you may have noticed that I am ...
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