Cogent – Blog

Are You an AI Hypocrite?

Are You an AI Hypocrite?

In our business, we evaluate hundreds of different technology companies each year, many of them claiming to to use Artificial...
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Are you tapping into the full potential of zero and first-party data

Are you tapping into the full potential of zero and first-party data

I recently had the pleasure of being a guest on the "Performance Delivered" podcast. The topic of discussion was very...
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Everything Sounds the Same, How do I Choose?

Everything Sounds the Same, How do I Choose?

Too Many Tech Options, We are Here to Help... Leading a company focused on innovation leads me to a lot...
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Operational Efficiency in a Downturn

Operational Efficiency in a Downturn

It shouldn't take an economic downturn for us all to be thinking about operational efficiencies and how to get more...
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Personalized Shopping Experiences

Personalized Shopping Experiences

I’ll never forget the first time I bought a pair of shoes from Nordstrom. I was in Seattle visiting their...
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Personalization & Data

Personalization & Data

Personalization can mean different things to different people. This can start with marketing messages and end with the follow up...
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Personalizing Audio

Personalizing Audio

This week we will continue on the theme of Personalization. Last week we wrote about how important it is to...
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Measurement Is At Stake When CPRA Takes Effect

Measurement Is At Stake When CPRA Takes Effect

Takeaway: CCPA & CPRA are in full effect and fines are being leveraged. Practically speaking, MTA is officially dead and...
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Are Your AdTech Vendors’ Data Practices Putting You At Risk?

Are Your AdTech Vendors’ Data Practices Putting You At Risk?

Over the past decade, data privacy lawsuits targeting large global tech platforms have become increasingly more frequent. So much so that now...
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The Next Big Thing is Old but with 4% CTR’s

The Next Big Thing is Old but with 4% CTR’s

As with many things in our industry, what is old is new again. For the last decade, Marketers have been...
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Our News & Posts


Transparency Should Exist Everywhere?

Transparency in a process involves it being completely visible and open to scrutiny, so that it's clear that nothing is ...
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3 Ways to Make the Most out of PDM During the Holidays

While this year’s holiday season will likely signal a much-welcomed return to normalcy for consumers, there’s still a lot of ...
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What are CMO’s Saying? (Part 1)

This weeks post takes a look inside the CMO Survey and pulls out some nuggets so you don't have to ...
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It’s Not Entirely Facebook’s Fault

We are all familiar with the changes within the digital advertising ecosystem, but just to recap: 3rd party cookie deprecation ...
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You Have More 1P Data Than You Realize

In this article, we will focus on the following:The different types of customer dataWhere brands can find untapped 1P data ...
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Attribution & Targeting Just Got Harder

Late last month Firefox released support to strip tracking parameters from the URL. This has been in the works for ...
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Now Hear This 🎙

Audio is personal! If you want to get inside the heads of consumers, streaming audio should be your primary channel ...
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3 Customer Retention Strategies for eCommerce Brands

Want to see improvements to your bottom line? Then you need to stop focusing only on chasing new customers and ...
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An Optimized Chatbot is an Efficient Chatbot: Five Ways to Optimize

An Optimized Chatbot is an Efficient Chatbot: Five Ways to OptimizeDid you know that by optimizing your chatbot(s), you can ...
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Individualization for Higher CR, AOV, Repeat Purchases

Individualization for Higher CR, AOV, Repeat PurchasesThere has always been a bit of competitiveness between Digital Marketers and eCommerce Managers, ...
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Connecting with Consumers at Home in a Cookieless World

“This article was originally posted on PebblePost.com”Connecting with Consumers at Home in a Cookieless WorldIt’s no secret that third-party cookies ...
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A Letter from Your Founders

A Letter from Your FoundersCogent recently celebrated our two-year anniversary and boy have we learned a lot about our members ...
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