Cogent – Blog

An Optimized Chatbot is an Efficient Chatbot: Five Ways to Optimize

An Optimized Chatbot is an Efficient Chatbot: Five Ways to Optimize

An Optimized Chatbot is an Efficient Chatbot: Five Ways to OptimizeDid you know that by optimizing your chatbot(s), you can...
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Individualization for Higher CR, AOV, Repeat Purchases

Individualization for Higher CR, AOV, Repeat Purchases

Individualization for Higher CR, AOV, Repeat PurchasesThere has always been a bit of competitiveness between Digital Marketers and eCommerce Managers,...
Read More
Connecting with Consumers at Home in a Cookieless World

Connecting with Consumers at Home in a Cookieless World

“This article was originally posted on PebblePost.com”Connecting with Consumers at Home in a Cookieless WorldIt’s no secret that third-party cookies...
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A Letter from Your Founders

A Letter from Your Founders

A Letter from Your FoundersCogent recently celebrated our two-year anniversary and boy have we learned a lot about our members...
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Innovate Through A Recession

Innovate Through A Recession

Innovate Through A RecessionBuckle up because are all going to go on a wild ride. I believe that a recession...
Read More
Know Thy Customer

Know Thy Customer

Know Thy CustomerI keep hearing the phrase, "own your customer." This is like saying that you own your spouse, ridiculous!...
Read More
Measure to Grow

Measure to Grow

Measure To GrowMeasure to grow yours or your clients business. Too often, brands and agencies measure something for the sake...
Read More
Is it Personalization or Contextualization?

Is it Personalization or Contextualization?

Is it Personalization or Contextualization?How Important is Personalization?As an industry, we have overused the term "personalization" to a point where...
Read More
Artificial Intelligence: Your Marketing and eCommerce Friend

Artificial Intelligence: Your Marketing and eCommerce Friend

Artificial Intelligence: Your Marketing and eCommerce FriendThe Most Overused Term in Marketing and eCommerce?As the co-manager of an innovation lab,...
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The Metaverse: Why Should You Care

The Metaverse: Why Should You Care

The Metaverse: What, Why, and HowWhat Exactly is the Metaverse?Is the Metaverse a thing? A Place? A state of mind?...
Read More


Our News & Posts


An Optimized Chatbot is an Efficient Chatbot: Five Ways to Optimize

An Optimized Chatbot is an Efficient Chatbot: Five Ways to OptimizeDid you know that by optimizing your chatbot(s), you can ...
Read More

Individualization for Higher CR, AOV, Repeat Purchases

Individualization for Higher CR, AOV, Repeat PurchasesThere has always been a bit of competitiveness between Digital Marketers and eCommerce Managers, ...
Read More

Connecting with Consumers at Home in a Cookieless World

“This article was originally posted on PebblePost.com”Connecting with Consumers at Home in a Cookieless WorldIt’s no secret that third-party cookies ...
Read More

A Letter from Your Founders

A Letter from Your FoundersCogent recently celebrated our two-year anniversary and boy have we learned a lot about our members ...
Read More

Innovate Through A Recession

Innovate Through A RecessionBuckle up because are all going to go on a wild ride. I believe that a recession ...
Read More

Know Thy Customer

Know Thy CustomerI keep hearing the phrase, "own your customer." This is like saying that you own your spouse, ridiculous! ...
Read More

Measure to Grow

Measure To GrowMeasure to grow yours or your clients business. Too often, brands and agencies measure something for the sake ...
Read More

Is it Personalization or Contextualization?

Is it Personalization or Contextualization?How Important is Personalization?As an industry, we have overused the term "personalization" to a point where ...
Read More

Artificial Intelligence: Your Marketing and eCommerce Friend

Artificial Intelligence: Your Marketing and eCommerce FriendThe Most Overused Term in Marketing and eCommerce?As the co-manager of an innovation lab, ...
Read More

The Metaverse: Why Should You Care

The Metaverse: What, Why, and HowWhat Exactly is the Metaverse?Is the Metaverse a thing? A Place? A state of mind? ...
Read More

Innovation in Audio

Innovation in AudioAre You Ready to Scale Your Audio Efforts?Audio is one of those channels that old but yet new ...
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A Glaring Problem

A Glaring Problem!This is what people looked like at ShopTalk when they walked the expo floor.Whether you are in Marketing, ...
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