Our News & Posts
Learning from 2022
Every good business person needs to look back each year and figure what they learned so they can improve during ...
Read More
Read More
Could 2023 be the Year of Shoppable Video?
2022 gave rise to shoppable video and it took on different forms, from live events to video reviews. Challenger brands ...
Read More
Read More
Are You an AI Hypocrite?
In our business, we evaluate hundreds of different technology companies each year, many of them claiming to to use Artificial ...
Read More
Read More
Are you tapping into the full potential of zero and first-party data
I recently had the pleasure of being a guest on the "Performance Delivered" podcast. The topic of discussion was very ...
Read More
Read More
Everything Sounds the Same, How do I Choose?
Too Many Tech Options, We are Here to Help... Leading a company focused on innovation leads me to a lot ...
Read More
Read More
Operational Efficiency in a Downturn
It shouldn't take an economic downturn for us all to be thinking about operational efficiencies and how to get more ...
Read More
Read More
Personalized Shopping Experiences
I’ll never forget the first time I bought a pair of shoes from Nordstrom. I was in Seattle visiting their ...
Read More
Read More
Personalization & Data
Personalization can mean different things to different people. This can start with marketing messages and end with the follow up ...
Read More
Read More
Personalizing Audio
This week we will continue on the theme of Personalization. Last week we wrote about how important it is to ...
Read More
Read More
Measurement Is At Stake When CPRA Takes Effect
Takeaway: CCPA & CPRA are in full effect and fines are being leveraged. Practically speaking, MTA is officially dead and ...
Read More
Read More
Are Your AdTech Vendors’ Data Practices Putting You At Risk?
Over the past decade, data privacy lawsuits targeting large global tech platforms have become increasingly more frequent. So much so ...
Read More
Read More
The Next Big Thing is Old but with 4% CTR’s
As with many things in our industry, what is old is new again. For the last decade, Marketers have been ...
Read More
Read More
