Cogent – Blog

Demystifying Audio DSP: A Guide to Programmatic Audio Advertising

Demystifying Audio DSP: A Guide to Programmatic Audio Advertising

In today's digital landscape, audio content has emerged as a powerful medium for brands to connect with their target audience...
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Virtual Sales: Exploring the Future of Ecommerce and Personal Shopping

Virtual Sales: Exploring the Future of Ecommerce and Personal Shopping

In today's rapidly evolving digital landscape, the concept of virtual sales is gaining traction as a transformative force in the...
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Unlocking Sales Potential: Strategies for Amazon Sponsored Listings

Unlocking Sales Potential: Strategies for Amazon Sponsored Listings

As an Amazon seller or brand, maximizing your sales potential on the platform is crucial for success. One powerful tool...
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IAB Podcast Upfronts; Now What?

IAB Podcast Upfronts; Now What?

This years podcast upfronts are behind us but that doesn't mean that there isn't really big opportunities for brands to...
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Listen Up!

Listen Up!

Audio advertising has several benefits for brands: • Reach - Audio advertising reaches a wide audience, including people who are busy...
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A Better Way to Stream Audio Ads

A Better Way to Stream Audio Ads

Are you looking for a new and effective way to reach your target audience through streaming advertising? Have you considered...
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What I Learned During My Audio Advertising Research

What I Learned During My Audio Advertising Research

Audio advertising is more challenging than it appears. Not only for the advertisers but for the operators. Last year we...
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From Audio Ads to Programmatic Direct Mail: The Power of Multichannel Marketing

From Audio Ads to Programmatic Direct Mail: The Power of Multichannel Marketing

In today's digital age, consumers are bombarded with marketing messages from multiple channels, including social media, email, audio ads, and...
Read More
Better Audio Advertsing

Better Audio Advertsing

Optimizing audio ad campaigns can be a complex process, but with the right approach, businesses can reap the rewards of...
Read More
Efficiency without Sacrifice

Efficiency without Sacrifice

2023 is turning into the year of efficiency and optimization and at Cogent we think that's a good thing! We...
Read More


Our News & Posts


Demystifying Audio DSP: A Guide to Programmatic Audio Advertising

In today's digital landscape, audio content has emerged as a powerful medium for brands to connect with their target audience ...
Read More

Virtual Sales: Exploring the Future of Ecommerce and Personal Shopping

In today's rapidly evolving digital landscape, the concept of virtual sales is gaining traction as a transformative force in the ...
Read More

Unlocking Sales Potential: Strategies for Amazon Sponsored Listings

As an Amazon seller or brand, maximizing your sales potential on the platform is crucial for success. One powerful tool ...
Read More

IAB Podcast Upfronts; Now What?

This years podcast upfronts are behind us but that doesn't mean that there isn't really big opportunities for brands to ...
Read More

Listen Up!

Audio advertising has several benefits for brands: • Reach - Audio advertising reaches a wide audience, including people who are ...
Read More

A Better Way to Stream Audio Ads

Are you looking for a new and effective way to reach your target audience through streaming advertising? Have you considered ...
Read More

What I Learned During My Audio Advertising Research

Audio advertising is more challenging than it appears. Not only for the advertisers but for the operators. Last year we ...
Read More

From Audio Ads to Programmatic Direct Mail: The Power of Multichannel Marketing

In today's digital age, consumers are bombarded with marketing messages from multiple channels, including social media, email, audio ads, and ...
Read More

Better Audio Advertsing

Optimizing audio ad campaigns can be a complex process, but with the right approach, businesses can reap the rewards of ...
Read More

Efficiency without Sacrifice

2023 is turning into the year of efficiency and optimization and at Cogent we think that's a good thing! We ...
Read More

Maximizing Sales on Amazon and Instacart: Expert Tips and Strategies

Amazon and Instacart are two of the most popular online platforms for ecommerce retailers. With more people shopping online than ...
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Unlocking the Power of Live Shopping: A Guide for Ecommerce Retailers

Live shopping has become one of the hottest trends in ecommerce, and for good reason. By allowing retailers to showcase ...
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