Cogent – Blog

Are Your AdTech Vendors’ Data Practices Putting You At Risk?

Are Your AdTech Vendors’ Data Practices Putting You At Risk?

Over the past decade, data privacy lawsuits targeting large global tech platforms have become increasingly more frequent. So much so that now...
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The Next Big Thing is Old but with 4% CTR’s

The Next Big Thing is Old but with 4% CTR’s

As with many things in our industry, what is old is new again. For the last decade, Marketers have been...
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Too Many Emails, Not Enough Time?

Too Many Emails, Not Enough Time?

As buyers of technology and media, our email and LinkedIn inboxes get inundated with messages from too many sales people,...
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Your Website is Your Flagship Store

Your Website is Your Flagship Store

When you think of flagship stores, you might think of Apple, Nike, and Tesla to name a few. These are...
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Transparency Should Exist Everywhere?

Transparency Should Exist Everywhere?

Transparency in a process involves it being completely visible and open to scrutiny, so that it's clear that nothing is...
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3 Ways to Make the Most out of PDM During the Holidays

3 Ways to Make the Most out of PDM During the Holidays

While this year’s holiday season will likely signal a much-welcomed return to normalcy for consumers, there’s still a lot of...
Read More
What are CMO’s Saying? (Part 1)

What are CMO’s Saying? (Part 1)

This weeks post takes a look inside the CMO Survey and pulls out some nuggets so you don't have to...
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It’s Not Entirely Facebook’s Fault

It’s Not Entirely Facebook’s Fault

We are all familiar with the changes within the digital advertising ecosystem, but just to recap: 3rd party cookie deprecation  IDFA...
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You Have More 1P Data Than You Realize

You Have More 1P Data Than You Realize

In this article, we will focus on the following:The different types of customer dataWhere brands can find untapped 1P data...
Read More
Attribution & Targeting Just Got Harder

Attribution & Targeting Just Got Harder

Late last month Firefox released support to strip tracking parameters from the URL. This has been in the works for a...
Read More


Our News & Posts


Are Your AdTech Vendors’ Data Practices Putting You At Risk?

Over the past decade, data privacy lawsuits targeting large global tech platforms have become increasingly more frequent. So much so ...
Read More

The Next Big Thing is Old but with 4% CTR’s

As with many things in our industry, what is old is new again. For the last decade, Marketers have been ...
Read More

Too Many Emails, Not Enough Time?

As buyers of technology and media, our email and LinkedIn inboxes get inundated with messages from too many sales people, ...
Read More

Your Website is Your Flagship Store

When you think of flagship stores, you might think of Apple, Nike, and Tesla to name a few. These are ...
Read More

Transparency Should Exist Everywhere?

Transparency in a process involves it being completely visible and open to scrutiny, so that it's clear that nothing is ...
Read More

3 Ways to Make the Most out of PDM During the Holidays

While this year’s holiday season will likely signal a much-welcomed return to normalcy for consumers, there’s still a lot of ...
Read More

What are CMO’s Saying? (Part 1)

This weeks post takes a look inside the CMO Survey and pulls out some nuggets so you don't have to ...
Read More

It’s Not Entirely Facebook’s Fault

We are all familiar with the changes within the digital advertising ecosystem, but just to recap: 3rd party cookie deprecation ...
Read More

You Have More 1P Data Than You Realize

In this article, we will focus on the following:The different types of customer dataWhere brands can find untapped 1P data ...
Read More

Attribution & Targeting Just Got Harder

Late last month Firefox released support to strip tracking parameters from the URL. This has been in the works for ...
Read More

Now Hear This 🎙

Audio is personal! If you want to get inside the heads of consumers, streaming audio should be your primary channel ...
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3 Customer Retention Strategies for eCommerce Brands

Want to see improvements to your bottom line? Then you need to stop focusing only on chasing new customers and ...
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