Our News & Posts

Demystifying Audio DSP: A Guide to Programmatic Audio Advertising
In today's digital landscape, audio content has emerged as a powerful medium for brands to connect with their target audience ...
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Virtual Sales: Exploring the Future of Ecommerce and Personal Shopping
In today's rapidly evolving digital landscape, the concept of virtual sales is gaining traction as a transformative force in the ...
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Unlocking Sales Potential: Strategies for Amazon Sponsored Listings
As an Amazon seller or brand, maximizing your sales potential on the platform is crucial for success. One powerful tool ...
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IAB Podcast Upfronts; Now What?
This years podcast upfronts are behind us but that doesn't mean that there isn't really big opportunities for brands to ...
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Listen Up!
Audio advertising has several benefits for brands: • Reach - Audio advertising reaches a wide audience, including people who are ...
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A Better Way to Stream Audio Ads
Are you looking for a new and effective way to reach your target audience through streaming advertising? Have you considered ...
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What I Learned During My Audio Advertising Research
Audio advertising is more challenging than it appears. Not only for the advertisers but for the operators. Last year we ...
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From Audio Ads to Programmatic Direct Mail: The Power of Multichannel Marketing
In today's digital age, consumers are bombarded with marketing messages from multiple channels, including social media, email, audio ads, and ...
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Better Audio Advertsing
Optimizing audio ad campaigns can be a complex process, but with the right approach, businesses can reap the rewards of ...
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Efficiency without Sacrifice
2023 is turning into the year of efficiency and optimization and at Cogent we think that's a good thing! We ...
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Maximizing Sales on Amazon and Instacart: Expert Tips and Strategies
Amazon and Instacart are two of the most popular online platforms for ecommerce retailers. With more people shopping online than ...
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Unlocking the Power of Live Shopping: A Guide for Ecommerce Retailers
Live shopping has become one of the hottest trends in ecommerce, and for good reason. By allowing retailers to showcase ...
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