Every good business person needs to look back each year and figure what they learned so they can improve during the next year. This is true for people and businesses. … Continue reading Learning from 2022
2022 gave rise to shoppable video and it took on different forms, from live events to video reviews. Challenger brands seem to have embraced the concept faster than established brands. … Continue reading Could 2023 be the Year of Shoppable Video?
In our business, we evaluate hundreds of different technology companies each year, many of them claiming to to use Artificial Intelligence and/or Machine Learning to drive their technology. Like many … Continue reading Are You an AI Hypocrite?
I recently had the pleasure of being a guest on the "Performance Delivered" podcast. The topic of discussion was very timely and something that we discuss daily with our members. … Continue reading Are you tapping into the full potential of zero and first-party data
Too Many Tech Options, We are Here to Help... Leading a company focused on innovation leads me to a lot of technology companies. I sit through several demo days throughout … Continue reading Everything Sounds the Same, How do I Choose?
It shouldn't take an economic downturn for us all to be thinking about operational efficiencies and how to get more of them, but sometimes it's just the kick in the … Continue reading Operational Efficiency in a Downturn
I’ll never forget the first time I bought a pair of shoes from Nordstrom. I was in Seattle visiting their flagship store while on a business trip. I was perusing … Continue reading Personalized Shopping Experiences
Personalization can mean different things to different people. This can start with marketing messages and end with the follow up email from a purchase made. There are several things brands … Continue reading Personalization & Data
This week we will continue on the theme of Personalization. Last week we wrote about how important it is to fully understand who your customers are from a 360 degree … Continue reading Personalizing Audio
Takeaway: CCPA & CPRA are in full effect and fines are being leveraged. Practically speaking, MTA is officially dead and Incrementality Measurement is the only way to prove media effectiveness … Continue reading Measurement Is At Stake When CPRA Takes Effect