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3 Ways to Make the Most out of PDM During the Holidays

While this year’s holiday season will likely signal a much-welcomed return to normalcy for consumers, there’s still a lot of unpredictability for businesses and marketers. An uncertain economy, rising CPM costs, and increasing brand competition will require unique strategies and tactics to connect with and spur consumers into action as winter quickly approaches. Having an … Continue reading 3 Ways to Make the Most out of PDM During the Holidays

What are CMO’s Saying? (Part 1)

This weeks post takes a look inside the CMO Survey and pulls out some nuggets so you don't have to read the 93 page report. The CMO Survey collects and disseminates the opinions of marketing leaders in order to predict the future of markets, track marketing excellence, and improve the value of marketing in companies and in society. This years survey … Continue reading What are CMO’s Saying? (Part 1)

It’s Not Entirely Facebook’s Fault

We are all familiar with the changes within the digital advertising ecosystem, but just to recap: 3rd party cookie deprecation  IDFA deprecation iOS data sharing restriction/App Tracking Transparency (Apple ID not shared with App downloaded or Meta even if they drove the user to the App store, user given option to not be tracked outside app)   These … Continue reading It’s Not Entirely Facebook’s Fault