Blog

A Cogent Evolution“Ignorance in the face of change will lead to your demise.” With these words in mind, Cogent evolves a little bit every day. On occasion, we need to aggregate our change into a business update. Cogent is close to two years old and in our time, we have learned an enormous amount from our … Continue reading

Cogent Collective Weekly: August 3rd, 2021

Special Event: Holiday Demo Day Improve Your Holiday Performance Aug 18, 2021 12:00 PM Pacific Time Please join us for the Cogent Demo Day Series. This months demos will focus on how Marketers can improve their performance this holiday season and drive more incremental sales. We will present ideas on how to make your current channels better … Continue reading Cogent Collective Weekly: August 3rd, 2021

Cogent Conversations: Audio Advertising – Past, Present, and Future

Please join us for a 1:1 interview with Pete Jimison, CEO of Frequency. We will discuss what led Pete to start Frequency, how the landscape has evolved and what the future holds. Pete will share his thoughts on what brands can do to take advantage of this evolved medium and how to make it work … Continue reading Cogent Conversations: Audio Advertising – Past, Present, and Future

Cogent Weekly Newsletter 11

Have you been considering streaming audio and podcasts as a way to expand your reach and connect with your customers where they are spending more and more time? Does the channel seem too large to manage? Have you had experience in radio and feel like the CPM's are too high? Frequency can help you streamline your expansion into audio, make the entire process easy and manageable, and help bring down your overall CPM's while increasing performance. In this blog post, we will also discuss Apple, Identifiers, and how important personalization is to growing your business.

Cogent Weekly Newsletter 10

Is your media plan driving incremental sales? Which channels are driving the most? How much further can you push the positive incremental channels? Measured answers these questions in a way that MTA can't. We will also learn how important a content marketing strategy can be if you want to sell more products and build loyalty. How has COVID changed media consumption? And how will brands and publishers manage data and their relationships to build trust and grow revenue?

Cogent Weekly Newsletter 9

In this post, we will discuss the importance of a personalized shopping experience in eCommerce and how physical retail can emulate some digital tactics. Additionally, we will discuss Google's stranglehold on our industry, how important diversification is in your supply chain and marketing, and the potential for retailers to capitalize on ad revenue from their traffic. And, is gaming the next frontier for marketing?

Cogent Weekly Newsletter 7

In this post, we discuss how Fixel can help brands better qualify audiences based on their real-time intent. We look at how Facebook has been deceiving advertisers. We review some trends that are changing the way brands engage with customers. Then we dive into how the industry will address the challenge of 3rd party cookies going away. We will also learn how another acquisition in the audio space will impact competition. Lastly, we will listen to the "Online Marketing Made Easy" podcast and learn how important content and messaging is to your relationship with consumers.