I keep hearing the phrase, "own your customer." This is like saying that you own your spouse, ridiculous! Anyone who is married or even dated knows that it takes time and effort to really know someone. So, why do brands think if a customer bought something from them and is now in their CRM or … Continue reading Know Thy Customer
Measure To GrowMeasure to grow yours or your clients business. Too often, brands and agencies measure something for the sake of having something to present in a meeting. Or even worse, measurement is siloed to a point where all the stats look good but too much duplication occurs which invalidates everything. But then regardless of … Continue reading Measure to Grow
Is it Personalization or Contextualization?How Important is Personalization?As an industry, we have overused the term "personalization" to a point where it has lost its meaning and purpose. Now, changes in our industry and law have made personalization something that is more difficult to do, but maybe that is a good thing. These changes have forced … Continue reading Is it Personalization or Contextualization?
Artificial Intelligence: Your Marketing and eCommerce FriendThe Most Overused Term in Marketing and eCommerce?As the co-manager of an innovation lab, we get to speak with Entrepreneurs all the time about their innovative technologies that leverage AI and Machine Learning. I have heard this phrase so many times now that I roll my eyes when I … Continue reading Artificial Intelligence: Your Marketing and eCommerce Friend
The Metaverse: What, Why, and HowWhat Exactly is the Metaverse?Is the Metaverse a thing? A Place? A state of mind? The answer is yes. "The Metaverse" is one of those things that we say in different contexts, which defines its meaning. I think the Metaverse is all encompassing of the things we do in the … Continue reading The Metaverse: Why Should You Care
Innovation in AudioAre You Ready to Scale Your Audio Efforts?Audio is one of those channels that old but yet new again. For decades, radio was only available on your AM/FM radio and the SiriusXM changes the game with digital audio and eventually streaming digital. Now we have players like Spotify, iHeart, and Pandora putting their … Continue reading Innovation in Audio
A Glaring Problem!This is what people looked like at ShopTalk when they walked the expo floor.Whether you are in Marketing, eCommerce, Retail, Analytics, or Creative, knowing all the technology companies that cater to you is near impossible. Even if you did, understanding them all and the differences between them if definitely impossible.I just spent the … Continue reading A Glaring Problem
A Better Solution to ConversionsTalk to each shopper individually and address their needs to get more conversions.What would you do if you knew precisely when a shopper was about to leave your website? Would you let them leave and rely on retargeting them via email and display to get them back? Email is limited to … Continue reading A Better Solution to Conversions
Just before its huge earnings miss was attributed to Apple’s privacy restrictions, Meta published this article encouraging advertisers to run incrementality experiments to get an accurate read on Facebook campaigns in the post-iOS 14.5 world. If it sounds familiar, well that’s because the narrative is nearly identical to the story Measured has been telling for … Continue reading Apple Didn’t Kill Facebook Measurement. It was already broken..
If you look at all the revenue reported by your media vendors and then look at the revenue within your ecommerce platform or bank account, you might feel like someone is skimming off the top. If this were a Godfather movie, someone would be sleeping with the fishes. As a Marketer, how do you know … Continue reading Skimming Off the Top?