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Measure to Grow

Measure To GrowMeasure to grow yours or your clients business. Too often, brands and agencies measure something for the sake of having something to present in a meeting. Or even worse, measurement is siloed to a point where all the stats look good but too much duplication occurs which invalidates everything. But then regardless of … Continue reading Measure to Grow

Is it Personalization or Contextualization?

Is it Personalization or Contextualization?How Important is Personalization?As an industry, we have overused the term "personalization" to a point where it has lost its meaning and purpose. Now, changes in our industry and law have made personalization something that is more difficult to do, but maybe that is a good thing. These changes have forced … Continue reading Is it Personalization or Contextualization?

Artificial Intelligence: Your Marketing and eCommerce Friend

Artificial Intelligence: Your Marketing and eCommerce FriendThe Most Overused Term in Marketing and eCommerce?As the co-manager of an innovation lab, we get to speak with Entrepreneurs all the time about their innovative technologies that leverage AI and Machine Learning. I have heard this phrase so many times now that I roll my eyes when I … Continue reading Artificial Intelligence: Your Marketing and eCommerce Friend

A Glaring Problem

A Glaring Problem!This is what people looked like at ShopTalk when they walked the expo floor.Whether you are in Marketing, eCommerce, Retail, Analytics, or Creative, knowing all the technology companies that cater to you is near impossible. Even if you did, understanding them all and the differences between them if definitely impossible.I just spent the … Continue reading A Glaring Problem

Apple Didn’t Kill Facebook Measurement. It was already broken..

Just before its huge earnings miss was attributed to Apple’s privacy restrictions, Meta published this article encouraging advertisers to run incrementality experiments to get an accurate read on Facebook campaigns in the post-iOS 14.5 world. If it sounds familiar, well that’s because the narrative is nearly identical to the story Measured has been telling for … Continue reading Apple Didn’t Kill Facebook Measurement. It was already broken..