In today's digital landscape, audio content has emerged as a powerful medium for brands to connect with their target audience in a personal and engaging way. From podcasts to music … Continue reading Demystifying Audio DSP: A Guide to Programmatic Audio Advertising
Virtual Sales: Exploring the Future of Ecommerce and Personal Shopping
In today's rapidly evolving digital landscape, the concept of virtual sales is gaining traction as a transformative force in the world of ecommerce and personal shopping. As technology continues to … Continue reading Virtual Sales: Exploring the Future of Ecommerce and Personal Shopping
Unlocking Sales Potential: Strategies for Amazon Sponsored Listings
As an Amazon seller or brand, maximizing your sales potential on the platform is crucial for success. One powerful tool at your disposal is Amazon Sponsored Listings, an advertising program … Continue reading Unlocking Sales Potential: Strategies for Amazon Sponsored Listings
IAB Podcast Upfronts; Now What?
This years podcast upfronts are behind us but that doesn't mean that there isn't really big opportunities for brands to reach target consumers in the growing medium. The podcast space … Continue reading IAB Podcast Upfronts; Now What?
Audio advertising has several benefits for brands: • Reach - Audio advertising reaches a wide audience, including people who are busy with other visual tasks like driving, cooking, cleaning, etc. This … Continue reading Listen Up!
A Better Way to Stream Audio Ads
Are you looking for a new and effective way to reach your target audience through streaming advertising? Have you considered leveraging an audio demand-side platform (DSP)? Audio DSP is an … Continue reading A Better Way to Stream Audio Ads
What I Learned During My Audio Advertising Research
Audio advertising is more challenging than it appears. Not only for the advertisers but for the operators. Last year we surveyed our members about audio advertising and we were surprised … Continue reading What I Learned During My Audio Advertising Research
From Audio Ads to Programmatic Direct Mail: The Power of Multichannel Marketing
In today's digital age, consumers are bombarded with marketing messages from multiple channels, including social media, email, audio ads, and more. While some marketers focus on a single channel, savvy … Continue reading From Audio Ads to Programmatic Direct Mail: The Power of Multichannel Marketing
Better Audio Advertsing
Optimizing audio ad campaigns can be a complex process, but with the right approach, businesses can reap the rewards of increased engagement and ROI. Here are six expert tips to … Continue reading Better Audio Advertsing
Efficiency without Sacrifice
2023 is turning into the year of efficiency and optimization and at Cogent we think that's a good thing! We are helping brands reduce their "ad tax," increase their margins, … Continue reading Efficiency without Sacrifice