Author: Sean Simon

Amazon and Instacart are two of the most popular online platforms for ecommerce retailers. With more people shopping online than ever before, these platforms have become essential for businesses looking … Continue reading Maximizing Sales on Amazon and Instacart: Expert Tips and Strategies

Live shopping has become one of the hottest trends in ecommerce, and for good reason. By allowing retailers to showcase their products in real-time and interact with customers in a … Continue reading Unlocking the Power of Live Shopping: A Guide for Ecommerce Retailers

Ecommerce has become an essential part of our lives, especially since the COVID-19 pandemic hit. With the rise of online shopping, ecommerce retailers are constantly seeking new and innovative ways … Continue reading The Future of Ecommerce: Top Emerging Technologies to Watch in 2023

By Callum BorchersApril 13, 2023 12:01 am ETThe Nanit baby monitor uses a high-tech camera and software to track an infant’s sleep habits. It is like a $249 AI parent … Continue reading ‘In a Worker vs. Bot Battle, Humans Outsell AI’

As humans, especially U.S. Consumers, we have been trained to choose products based on branding. Branding breeds confidence so we assume that if we have heard of something, it must … Continue reading The Obvious Choice Isn’t Always the Right Choice

Albert Einstein said, "“If you judge a fish by its ability to climb a tree, it will think it’s stupid.” Fish are actually pretty smart in their own environment. The … Continue reading Ask The Right Questions

Tom and I saw each other in person for the first time in 3 years, before we even launched Cogent. It was the perfect place for us to connect. Being … Continue reading ShopTalk: Technology Galore

As an emerging technology marketing and ecommerce promoter, Cogent understands the importance of maintaining a high level of competitiveness to drive sales on popular online marketplaces such as Amazon and … Continue reading Improving Marketplace Sales w/AI

Audio as a channel has been growing in popularity with consumers and marketers steadily over the last several years, we all know that. Many of you are already using the … Continue reading Access audio content directly from the publishers via a DSP 

eCommerce's single biggest problem is returns! If you work within eCommerce, you are likely nodding your head right now. On average, 20-30% of purchases made online will be returned while under 9% … Continue reading Cogent Spotlight: Reducing Returns