Cogent Weekly Newsletter 7

In this post, we discuss how Fixel can help brands better qualify audiences based on their real-time intent. We look at how Facebook has been deceiving advertisers. We review some trends that are changing the way brands engage with customers. Then we dive into how the industry will address the challenge of 3rd party cookies going away. We will also learn how another acquisition in the audio space will impact competition. Lastly, we will listen to the "Online Marketing Made Easy" podcast and learn how important content and messaging is to your relationship with consumers.

Cogent Weekly Newsletter 6

This week we learn how important engaging content is to SEO and sales performance. Engaging consumers can be a challenge but it's something every brand needs to figure out. We will also discuss: - How OOH can impact your overall media strategy. - How the podcast industry will continue its epic growth. - How important content is when it comes to improving your SEO strategy. - How innovations today will impact our future.

Cogent Weekly Newsletter 5

This week we take a look back at the history of Super Bowl ads and remember some of our favorites. We will also look at how the customer experience is as important as the product. What consumer trends will brands need to know about, before they happen. We help prepare subscription-based marketers for new laws. We will also look at how and why brands should plan to iterate on their content strategy on a regular basis. And we will listen to thoughts on Clubhouse, in-game advertising, and the growth of VR.

Cogent Partners with FindMine

FindMine is Cogent's newest partner, and we are very excited to introduce them to the Cogent Collective. FindMine's AI and Machine Learning technology helps Merchandisers and Marketers show shoppers how to best utilize their merchandise, increasing incremental revenue. Traditionally this has been done manually in store by employees or by Merchandisers on a select set of products. The larger a product catalog, the more possibilities there are for various combinations and this is a revenue opportunity for brands and retailers. FindMine streamlines this process via their API's allowing Merchandisers to generate thousands of combinations in seconds. These "Completed Looks" can be leveraged on PDP pages, in email, and within ad units.