Author: Sean Simon

An Optimized Chatbot is an Efficient Chatbot: Five Ways to OptimizeDid you know that by optimizing your chatbot(s), you can improve escalation and failure rates by more than 30%? That means you’re able to cut down the amount of busy work your agents do while also giving customers the option of 24/7 support.Here are five … Continue reading An Optimized Chatbot is an Efficient Chatbot: Five Ways to Optimize

Individualization for Higher CR, AOV, Repeat PurchasesThere has always been a bit of competitiveness between Digital Marketers and eCommerce Managers, sometimes unspoken and sometimes not. Marketers tend to look at site visitation rates from ad exposure or engagement and then track it down to the CR. When the CR doesn't keep up with the visitation … Continue reading Individualization for Higher CR, AOV, Repeat Purchases

“This article was originally posted on PebblePost.com”Connecting with Consumers at Home in a Cookieless WorldIt’s no secret that third-party cookies are on the way out—and with them go one of the most reliable assets in the digital marketer’s toolkit. How can marketers connect with their consumers in an effective way in a world without cookies? … Continue reading Connecting with Consumers at Home in a Cookieless World

A Letter from Your FoundersCogent recently celebrated our two-year anniversary and boy have we learned a lot about our members businesses and a slew of emerging technology solutions. Our membership is now close to 300, representing over 250 companies. These members have driven us to partner with 16 emerging technology companies. If you aren’t aware … Continue reading A Letter from Your Founders

Innovate Through A RecessionBuckle up because are all going to go on a wild ride. I believe that a recession is inevitable. In fact, I think we are already in one. The S&P 500 is down over the last 6 months so now we just need economic data to show two consecutive quarters of negative … Continue reading Innovate Through A Recession

Know Thy CustomerI keep hearing the phrase, "own your customer." This is like saying that you own your spouse, ridiculous! Anyone who is married or even dated knows that it takes time and effort to really know someone. So, why do brands think if a customer bought something from them and is now in their … Continue reading Know Thy Customer

Measure To GrowMeasure to grow yours or your clients business. Too often, brands and agencies measure something for the sake of having something to present in a meeting. Or even worse, measurement is siloed to a point where all the stats look good but too much duplication occurs which invalidates everything. But then regardless of … Continue reading Measure to Grow

Is it Personalization or Contextualization?How Important is Personalization?As an industry, we have overused the term "personalization" to a point where it has lost its meaning and purpose. Now, changes in our industry and law have made personalization something that is more difficult to do, but maybe that is a good thing. These changes have forced … Continue reading Is it Personalization or Contextualization?

Artificial Intelligence: Your Marketing and eCommerce FriendThe Most Overused Term in Marketing and eCommerce?As the co-manager of an innovation lab, we get to speak with Entrepreneurs all the time about their innovative technologies that leverage AI and Machine Learning. I have heard this phrase so many times now that I roll my eyes when I … Continue reading Artificial Intelligence: Your Marketing and eCommerce Friend

The Metaverse: What, Why, and HowWhat Exactly is the Metaverse?Is the Metaverse a thing? A Place? A state of mind? The answer is yes. "The Metaverse" is one of those things that we say in different contexts, which defines its meaning. I think the Metaverse is all encompassing of the things we do in the … Continue reading The Metaverse: Why Should You Care