Are you tapping into the full potential of zero and first-party data

I recently had the pleasure of being a guest on the "Performance Delivered" podcast. The topic of discussion was very timely and something that we discuss daily with our members. There isn't a silver bullet to solving the challenges that come along with the loss of 3PD. The answers however sit with the brands themselves. … Continue reading Are you tapping into the full potential of zero and first-party data

Measurement Is At Stake When CPRA Takes Effect

Takeaway: CCPA & CPRA are in full effect and fines are being leveraged. Practically speaking, MTA is officially dead and Incrementality Measurement is the only way to prove media effectiveness moving forward. Speak with your Cogent contact ASAP to learn how to address these challenges. Today’s column is written by Gary Kibel, a partner in the privacy/data … Continue reading Measurement Is At Stake When CPRA Takes Effect

Are Your AdTech Vendors’ Data Practices Putting You At Risk?

Over the past decade, data privacy lawsuits targeting large global tech platforms have become increasingly more frequent. So much so that now most of us just raise an eyebrow at the tremendous settlement amounts then move on with our day. However, recent events like the FTC’s decision to sue Kochava indicate that enforcement of data-privacy regulation will no longer … Continue reading Are Your AdTech Vendors’ Data Practices Putting You At Risk?