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Author: Sean Simon

I have a passion for how new technology can solve business challenges and create better ways to work and get things done. I have spent my career working with and for companies that have focused on new tech. I am now transforming that passion into something that allows me to help new tech companies thrive and the companies their tech can benefit.

Access audio content directly from the publishers via a DSP 

March 14, 2023March 14, 2023 by Sean Simon

Audio as a channel has been growing in popularity with consumers and marketers steadily over the last several years, we all know that. Many of you are already using the … Continue reading Access audio content directly from the publishers via a DSP 

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Cogent Spotlight: Reducing Returns

March 9, 2023March 9, 2023 by Sean Simon

eCommerce's single biggest problem is returns! If you work within eCommerce, you are likely nodding your head right now. On average, 20-30% of purchases made online will be returned while under 9% … Continue reading Cogent Spotlight: Reducing Returns

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Learning from 2022

December 6, 2022December 6, 2022 by Sean Simon

Every good business person needs to look back each year and figure what they learned so they can improve during the next year. This is true for people and businesses. … Continue reading Learning from 2022

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Could 2023 be the Year of Shoppable Video?

November 28, 2022November 29, 2022 by Sean Simon

2022 gave rise to shoppable video and it took on different forms, from live events to video reviews. Challenger brands seem to have embraced the concept faster than established brands. … Continue reading Could 2023 be the Year of Shoppable Video?

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Are You an AI Hypocrite?

November 14, 2022November 15, 2022 by Sean Simon

In our business, we evaluate hundreds of different technology companies each year, many of them claiming to to use Artificial Intelligence and/or Machine Learning to drive their technology. Like many … Continue reading Are You an AI Hypocrite?

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Are you tapping into the full potential of zero and first-party data

November 10, 2022 by Sean Simon

I recently had the pleasure of being a guest on the "Performance Delivered" podcast. The topic of discussion was very timely and something that we discuss daily with our members. … Continue reading Are you tapping into the full potential of zero and first-party data

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Everything Sounds the Same, How do I Choose?

November 9, 2022 by Sean Simon

Too Many Tech Options, We are Here to Help... Leading a company focused on innovation leads me to a lot of technology companies. I sit through several demo days throughout … Continue reading Everything Sounds the Same, How do I Choose?

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Operational Efficiency in a Downturn

October 21, 2022 by Sean Simon

It shouldn't take an economic downturn for us all to be thinking about operational efficiencies and how to get more of them, but sometimes it's just the kick in the … Continue reading Operational Efficiency in a Downturn

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Personalized Shopping Experiences

October 19, 2022 by Sean Simon

I’ll never forget the first time I bought a pair of shoes from Nordstrom. I was in Seattle visiting their flagship store while on a business trip. I was perusing … Continue reading Personalized Shopping Experiences

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Personalization & Data

October 12, 2022 by Sean Simon

Personalization can mean different things to different people. This can start with marketing messages and end with the follow up email from a purchase made. There are several things brands … Continue reading Personalization & Data

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