An Optimized Chatbot is an Efficient Chatbot: Five Ways to Optimize

An Optimized Chatbot is an Efficient Chatbot: Five Ways to OptimizeDid you know that by optimizing your chatbot(s), you can improve escalation and failure rates by more than 30%? That means you’re able to cut down the amount of busy work your agents do while also giving customers the option of 24/7 support.Here are five … Continue reading An Optimized Chatbot is an Efficient Chatbot: Five Ways to Optimize

Individualization for Higher CR, AOV, Repeat Purchases

Individualization for Higher CR, AOV, Repeat PurchasesThere has always been a bit of competitiveness between Digital Marketers and eCommerce Managers, sometimes unspoken and sometimes not. Marketers tend to look at site visitation rates from ad exposure or engagement and then track it down to the CR. When the CR doesn't keep up with the visitation … Continue reading Individualization for Higher CR, AOV, Repeat Purchases

Connecting with Consumers at Home in a Cookieless World

“This article was originally posted on PebblePost.com”Connecting with Consumers at Home in a Cookieless WorldIt’s no secret that third-party cookies are on the way out—and with them go one of the most reliable assets in the digital marketer’s toolkit. How can marketers connect with their consumers in an effective way in a world without cookies? … Continue reading Connecting with Consumers at Home in a Cookieless World

Is it Personalization or Contextualization?

Is it Personalization or Contextualization?How Important is Personalization?As an industry, we have overused the term "personalization" to a point where it has lost its meaning and purpose. Now, changes in our industry and law have made personalization something that is more difficult to do, but maybe that is a good thing. These changes have forced … Continue reading Is it Personalization or Contextualization?

Artificial Intelligence: Your Marketing and eCommerce Friend

Artificial Intelligence: Your Marketing and eCommerce FriendThe Most Overused Term in Marketing and eCommerce?As the co-manager of an innovation lab, we get to speak with Entrepreneurs all the time about their innovative technologies that leverage AI and Machine Learning. I have heard this phrase so many times now that I roll my eyes when I … Continue reading Artificial Intelligence: Your Marketing and eCommerce Friend