As with many things in our industry, what is old is new again. For the last decade, Marketers have been laser focused on performance marketing and rightfully so. Since the dawn of Internet advertising, Marketers have been focused on CTR, CPA, ROAS, etc... as a way to justify their spend. So to be safe, when … Continue reading The Next Big Thing is Old but with 4% CTR’s
As buyers of technology and media, our email and LinkedIn inboxes get inundated with messages from too many sales people, that typically don't know our business. Email automation tools make it easy for inexperienced and unknowledgeable people to send thousands of messages to us annually. The problem this creates, aside from the clutter, is that … Continue reading Too Many Emails, Not Enough Time?
When you think of flagship stores, you might think of Apple, Nike, and Tesla to name a few. These are always beautiful physical locations in high-end, high traffic shopping areas. They are designed to pull you in and have you engage with the brand, whether you buy something or not. They are as much marketing … Continue reading Your Website is Your Flagship Store
Transparency in a process involves it being completely visible and open to scrutiny, so that it's clear that nothing is being hidden. Personally, I don't think this describes our industry, nor does the Association of National Advertisers. The ANA recently published a report called, "The CMO's Guide to Programmatic Transparency." I found this to be … Continue reading Transparency Should Exist Everywhere?
While this year’s holiday season will likely signal a much-welcomed return to normalcy for consumers, there’s still a lot of unpredictability for businesses and marketers. An uncertain economy, rising CPM costs, and increasing brand competition will require unique strategies and tactics to connect with and spur consumers into action as winter quickly approaches. Having an … Continue reading 3 Ways to Make the Most out of PDM During the Holidays
This weeks post takes a look inside the CMO Survey and pulls out some nuggets so you don't have to read the 93 page report. The CMO Survey collects and disseminates the opinions of marketing leaders in order to predict the future of markets, track marketing excellence, and improve the value of marketing in companies and in society. This years survey … Continue reading What are CMO’s Saying? (Part 1)
We are all familiar with the changes within the digital advertising ecosystem, but just to recap: 3rd party cookie deprecation IDFA deprecation iOS data sharing restriction/App Tracking Transparency (Apple ID not shared with App downloaded or Meta even if they drove the user to the App store, user given option to not be tracked outside app) These … Continue reading It’s Not Entirely Facebook’s Fault
In this article, we will focus on the following:The different types of customer dataWhere brands can find untapped 1P data and easily access itHow brands can get more and better loyalty data from their customersWhere 1P data can be found outside of your website, how to access it, and how to leverage itFirst party (1P) … Continue reading You Have More 1P Data Than You Realize
Late last month Firefox released support to strip tracking parameters from the URL. This has been in the works for a while and is part of their Enhanced Tracking Protocol. For now, this feature needs to be turned on by users but soon it will become the default. This aligns with efforts by Apple and Google … Continue reading Attribution & Targeting Just Got Harder
Audio is personal! If you want to get inside the heads of consumers, streaming audio should be your primary channel. Researchers from Neuro-Insight took real-time readings of the brains of people listening to different kinds of music accompanied by ads. They found out that digital audio was more likely to engage long-term memory for both details and … Continue reading Now Hear This 🎙