Author: Sean Simon

In the fast-paced world of digital marketing, advertisers are constantly seeking innovative ways to engage with their target audience. From social media to video streaming, the advertising landscape has seen … Continue reading Unleashing the Power of Audio Advertising: An Underutilized Goldmine

In the ever-evolving landscape of e-commerce, Amazon stands as a colossus. With millions of sellers and an extensive array of products, competition on the platform is fierce. To navigate this … Continue reading The Power of Individual SKUs: Why Separate Campaigns Outshine Grouped Bidding on Amazon

For context, I have been in sales since 1997 and have seen the profession evolve as the Internet grew, technology influenced the process, and now as AI takes over. My … Continue reading “Sales” is Broken

In this comprehensive blog post, we delve into the world of Conversion Rate Optimization (CRO) and provide you with practical techniques to enhance your website's conversions. Whether you're a business … Continue reading Conversion Rate Optimization (CRO) Demystified: Techniques to Enhance Conversions

We've all heard the stats about how during the pandemic people started listening to more podcasts and streaming audio. The numbers spiked any many thought the usage would decline after … Continue reading Mobile Audio Passes Radio Consumption

Introduction: In the competitive world of e-commerce, delivering an exceptional customer experience is paramount to building brand loyalty and driving revenue. One effective strategy to enhance customer satisfaction and boost … Continue reading Complete The Look: Enhancing Customer Experience with Cross-Selling Techniques

Social media advertising has become an integral part of every marketer's toolkit. With millions of users scrolling through their feeds daily, it's crucial to capture their attention and make a … Continue reading Creating Engaging Social Media Ads: Dynamic Creative Best Practices

Summary: Virtual and augmented reality shopping is just beginning so now may be a good time for retailers to consider dipping their toes in. Takeaway: Although VR/AR can enhance the … Continue reading Virtual Sales: Exploring the Future of Ecommerce and Personal Shopping

So much of what we do as humans is driven by emotions, this is epitomized in the way we shop for everything from groceries to gifts. I'm not talking about … Continue reading Online Shopping Experiences Sucks! and its costing brands money…

Consumers are willing to share some personal data — but they want retailers to ask for their permission first. Key takeaways: 52% of survey respondents said they prefer that a … Continue reading Do Consumers Want Personalization?