In our business, we evaluate hundreds of different technology companies each year, many of them claiming to to use Artificial Intelligence and/or Machine Learning to drive their technology. Like many technologies and their associated terms, we roll our eyes when they become table stakes and I see this with our members too. It's not that … Continue reading Are You an AI Hypocrite?
I recently had the pleasure of being a guest on the "Performance Delivered" podcast. The topic of discussion was very timely and something that we discuss daily with our members. There isn't a silver bullet to solving the challenges that come along with the loss of 3PD. The answers however sit with the brands themselves. … Continue reading Are you tapping into the full potential of zero and first-party data
Too Many Tech Options, We are Here to Help... Leading a company focused on innovation leads me to a lot of technology companies. I sit through several demo days throughout the year. I attend the top conferences, and I get asked for my opinion by VC's and business leaders on all kinds of Marketing and … Continue reading Everything Sounds the Same, How do I Choose?
It shouldn't take an economic downturn for us all to be thinking about operational efficiencies and how to get more of them, but sometimes it's just the kick in the butt we need. There isn't a day that goes by lately when we aren't being warned of an economic downturn in 2023. Almost every Fortune … Continue reading Operational Efficiency in a Downturn
I’ll never forget the first time I bought a pair of shoes from Nordstrom. I was in Seattle visiting their flagship store while on a business trip. I was perusing the men’s shoe department when an associate asked me if I would like to try anything on. I was a bit taken aback but said, … Continue reading Personalized Shopping Experiences
Personalization can mean different things to different people. This can start with marketing messages and end with the follow up email from a purchase made. There are several things brands can do to make the user experience more personalized but it needs to feel natural and not automated. Over the coming weeks, we will discuss … Continue reading Personalization & Data
This week we will continue on the theme of Personalization. Last week we wrote about how important it is to fully understand who your customers are from a 360 degree perspective so that you can personalize ads, content, and experiences for them. The benefits lead to higher AOV, repeat purchases, and loyalty. This week we … Continue reading Personalizing Audio
Takeaway: CCPA & CPRA are in full effect and fines are being leveraged. Practically speaking, MTA is officially dead and Incrementality Measurement is the only way to prove media effectiveness moving forward. Speak with your Cogent contact ASAP to learn how to address these challenges. Today’s column is written by Gary Kibel, a partner in the privacy/data … Continue reading Measurement Is At Stake When CPRA Takes Effect
Over the past decade, data privacy lawsuits targeting large global tech platforms have become increasingly more frequent. So much so that now most of us just raise an eyebrow at the tremendous settlement amounts then move on with our day. However, recent events like the FTC’s decision to sue Kochava indicate that enforcement of data-privacy regulation will no longer … Continue reading Are Your AdTech Vendors’ Data Practices Putting You At Risk?
As with many things in our industry, what is old is new again. For the last decade, Marketers have been laser focused on performance marketing and rightfully so. Since the dawn of Internet advertising, Marketers have been focused on CTR, CPA, ROAS, etc... as a way to justify their spend. So to be safe, when … Continue reading The Next Big Thing is Old but with 4% CTR’s