A Cogent Evolution“Ignorance in the face of change will lead to your demise.” With these words in mind, Cogent evolves a little bit every day. On occasion, we need to aggregate our change into a business update. Cogent is close to two years old and in our time, we have learned an enormous amount from our … Continue reading
Special Event: Holiday Demo Day Improve Your Holiday Performance Aug 18, 2021 12:00 PM Pacific Time Please join us for the Cogent Demo Day Series. This months demos will focus on how Marketers can improve their performance this holiday season and drive more incremental sales. We will present ideas on how to make your current channels better … Continue reading Cogent Collective Weekly: August 3rd, 2021
Please join us for a 1:1 interview with Pete Jimison, CEO of Frequency. We will discuss what led Pete to start Frequency, how the landscape has evolved and what the future holds. Pete will share his thoughts on what brands can do to take advantage of this evolved medium and how to make it work … Continue reading Cogent Conversations: Audio Advertising – Past, Present, and Future
App Tracking Transparency (ATT) is making it more challenging than ever to find your customers, new and old, across the web. Your current channels are important to dig into and figure out how to continue to make them work. You should also consider adding new channels to your mix that provide you with additional reach. … Continue reading Help! I Can’t Find My Customers Anymore…
Have You Heard?I am sure that most of you know that audio is the hottest new, old channel for content today. As Marketers know, in order to be successful in your marketing efforts, you need to follow your target audiences and meet them where they are. Back in 1920 when the first radio broadcast aired … Continue reading Audio Is Hot
Have you been considering streaming audio and podcasts as a way to expand your reach and connect with your customers where they are spending more and more time? Does the channel seem too large to manage? Have you had experience in radio and feel like the CPM's are too high? Frequency can help you streamline your expansion into audio, make the entire process easy and manageable, and help bring down your overall CPM's while increasing performance. In this blog post, we will also discuss Apple, Identifiers, and how important personalization is to growing your business.
Is your media plan driving incremental sales? Which channels are driving the most? How much further can you push the positive incremental channels? Measured answers these questions in a way that MTA can't. We will also learn how important a content marketing strategy can be if you want to sell more products and build loyalty. How has COVID changed media consumption? And how will brands and publishers manage data and their relationships to build trust and grow revenue?
In this post, we will discuss the importance of a personalized shopping experience in eCommerce and how physical retail can emulate some digital tactics. Additionally, we will discuss Google's stranglehold on our industry, how important diversification is in your supply chain and marketing, and the potential for retailers to capitalize on ad revenue from their traffic. And, is gaming the next frontier for marketing?
In the post we will discuss the changes happening to our ecosystem and how important it will be to prepare. Finding new performance channels, optimizing SEO with content, and building brand loyalty will be keys to success in 2021.
In this post, we discuss how Fixel can help brands better qualify audiences based on their real-time intent. We look at how Facebook has been deceiving advertisers. We review some trends that are changing the way brands engage with customers. Then we dive into how the industry will address the challenge of 3rd party cookies going away. We will also learn how another acquisition in the audio space will impact competition. Lastly, we will listen to the "Online Marketing Made Easy" podcast and learn how important content and messaging is to your relationship with consumers.