Apple: The Brand I Love to Hate and Hate to Love

I hate Apple but I love my iPhone, iPad, and MacBook Pro:-) Apple's technology makes my life easier yet it makes my business life challenging. Tim Cook says that Apple's privacy focus is designed to protect consumers, but is that really their motive? Does Apple have something to gain where advertisers lose out? Likely!I feel … Continue reading Apple: The Brand I Love to Hate and Hate to Love

Special Event: Holiday Demo Day Improve Your Holiday Performance 

Please join us for the Cogent Demo Day Series. This months demos will focus on how Marketers can improve their performance this holiday season and drive more incremental sales. We will present ideas on how to make your current channels better and new channels that can help you rise above your competition. Each idea can … Continue reading Special Event: Holiday Demo Day Improve Your Holiday Performance 

Cogent Conversations: Audio Advertising – Past, Present, and Future

Please join us for a 1:1 interview with Pete Jimison, CEO of Frequency. We will discuss what led Pete to start Frequency, how the landscape has evolved and what the future holds. Pete will share his thoughts on what brands can do to take advantage of this evolved medium and how to make it work … Continue reading Cogent Conversations: Audio Advertising – Past, Present, and Future

Partner Spotlight: Frequency

Have you been considering streaming audio and podcasts as a way to expand your reach and connect with your customers where they are spending more and more time? Does the channel seem too large to manage? Have you had experience in radio and feel like the CPM's are too high? Frequency can help you streamline your expansion into audio, make the entire process easy and manageable, and help bring down your overall CPM's while increasing performance. In this blog post, we will also discuss Apple, Identifiers, and how important personalization is to growing your business.

Partner Spotlight: Measured

Is your media plan driving incremental sales? Which channels are driving the most? How much further can you push the positive incremental channels? Measured answers these questions in a way that MTA can't. We will also learn how important a content marketing strategy can be if you want to sell more products and build loyalty. How has COVID changed media consumption? And how will brands and publishers manage data and their relationships to build trust and grow revenue?

Partner Spotlight: FindMine

In this post, we will discuss the importance of a personalized shopping experience in eCommerce and how physical retail can emulate some digital tactics. Additionally, we will discuss Google's stranglehold on our industry, how important diversification is in your supply chain and marketing, and the potential for retailers to capitalize on ad revenue from their traffic. And, is gaming the next frontier for marketing?