Cogent is a business accelerator purposefully designed to aid it's members in solving for their current and future business challenges. These don't have to be problems. They could simply be something that you want to learn more about and don't have the time to explore.The collective is made up of your peers in Marketing and … Continue reading Your Best Untapped Resource!
I hate Apple but I love my iPhone, iPad, and MacBook Pro:-) Apple's technology makes my life easier yet it makes my business life challenging. Tim Cook says that Apple's privacy focus is designed to protect consumers, but is that really their motive? Does Apple have something to gain where advertisers lose out? Likely!I feel … Continue reading Apple: The Brand I Love to Hate and Hate to Love
“Ignorance in the face of change will lead to your demise.” With these words in mind, Cogent evolves a little bit every day. On occasion, we need to aggregate our change into a business update. Cogent is close to two years old and in our time, we have learned an enormous amount from our members and … Continue reading A Cogent Evolution
Please join us for the Cogent Demo Day Series. This months demos will focus on how Marketers can improve their performance this holiday season and drive more incremental sales. We will present ideas on how to make your current channels better and new channels that can help you rise above your competition. Each idea can … Continue reading Special Event: Holiday Demo Day Improve Your Holiday Performance
Please join us for a 1:1 interview with Pete Jimison, CEO of Frequency. We will discuss what led Pete to start Frequency, how the landscape has evolved and what the future holds. Pete will share his thoughts on what brands can do to take advantage of this evolved medium and how to make it work … Continue reading Cogent Conversations: Audio Advertising – Past, Present, and Future
App Tracking Transparency (ATT) is making it more challenging than ever to find your customers, new and old, across the web. Your current channels are important to dig into and figure out how to continue to make them work. You should also consider adding new channels to your mix that provide you with additional reach. … Continue reading Help! I Can’t Find My Customers Anymore…
Have You Heard?I am sure that most of you know that audio is the hottest new, old channel for content today. As Marketers know, in order to be successful in your marketing efforts, you need to follow your target audiences and meet them where they are. Back in 1920 when the first radio broadcast aired … Continue reading Audio Is Hot
Have you been considering streaming audio and podcasts as a way to expand your reach and connect with your customers where they are spending more and more time? Does the channel seem too large to manage? Have you had experience in radio and feel like the CPM's are too high? Frequency can help you streamline your expansion into audio, make the entire process easy and manageable, and help bring down your overall CPM's while increasing performance. In this blog post, we will also discuss Apple, Identifiers, and how important personalization is to growing your business.
Is your media plan driving incremental sales? Which channels are driving the most? How much further can you push the positive incremental channels? Measured answers these questions in a way that MTA can't. We will also learn how important a content marketing strategy can be if you want to sell more products and build loyalty. How has COVID changed media consumption? And how will brands and publishers manage data and their relationships to build trust and grow revenue?
In this post, we will discuss the importance of a personalized shopping experience in eCommerce and how physical retail can emulate some digital tactics. Additionally, we will discuss Google's stranglehold on our industry, how important diversification is in your supply chain and marketing, and the potential for retailers to capitalize on ad revenue from their traffic. And, is gaming the next frontier for marketing?