Amazon and Instacart are two of the most popular online platforms for ecommerce retailers. With more people shopping online than ever before, these platforms have become essential for businesses looking to expand their reach and increase sales. However, simply having a presence on Amazon or Instacart is not enough to guarantee success. To maximize your sales on these platforms, you need to have a solid strategy in place.
In this blog post, we’ll share some expert tips and strategies that can help you boost your sales on Amazon and Instacart.
Optimize your product listings
Product listings are the backbone of your sales on Amazon and Instacart. To attract more customers and increase sales, it’s important to optimize your product listings. This includes using high-quality images, clear and detailed product descriptions, and relevant keywords that will help customers find your products.
Leverage advertising
Both Amazon and Instacart offer advertising options that can help you reach a wider audience and increase your sales. On Amazon, you can use Sponsored Products, Sponsored Brands, and Sponsored Display ads to promote your products. On Instacart, you can use Promoted Products to increase visibility and drive sales. You can manage your campaigns directly on these platforms but you will need a dedicated person managing the performance throughout each day.
When using advertising on these platforms, it’s important to have a clear strategy in place. Consider targeting specific keywords, using different ad formats, and testing different ad creatives to see what works best for your products. Consider using one of many technologies available to help you better manage your efforts.
Monitor your performance
To make the most of your presence on Amazon and Instacart, it’s important to monitor your performance regularly. This includes tracking your sales, monitoring customer reviews, and keeping an eye on your competition. By analyzing your performance data, you can identify areas for improvement and adjust your strategy accordingly. This can be difficult to do manually so consider analytics solutions like Cluster or Algopix to help you monitor the competition. Companies like Nimble Ads can help you manage your advertising and sponsorships so that you can stay one step ahead of the competition on your bids and budget allocation.
Provide exceptional customer service
Providing exceptional customer service is essential for any ecommerce retailer, but it’s especially important on Amazon and Instacart. These platforms have strict policies when it comes to customer service, and failing to meet their standards can result in negative feedback and lower sales. Make sure to respond to customer inquiries promptly, resolve any issues quickly, and provide accurate and helpful information to build trust with your customers.
Stay up-to-date on platform changes
Amazon and Instacart are constantly evolving, and staying up-to-date on platform changes is crucial for ecommerce retailers. Make sure to keep an eye on new features, policies, and best practices, and adapt your strategy accordingly.
Maximizing your sales on Amazon and Instacart requires a combination of strategy, expertise, and ongoing effort. By optimizing your product listings, leveraging advertising, monitoring your performance, providing exceptional customer service, and staying up-to-date on platform changes, you can increase your sales and grow your business on these platforms. Consider leveraging AI solutions that can monitor and optimize your efforts when you aren’t able to. Many brands only optimize weekly or daily so if you can find technology to optimize more often, throughout the day, test it because it could give you the advantage you need to beat the competition. There are a handful of solution on the market that make these claims so find one that works with your current set-up and team. We have leaned into Nimble Ads because they deliver. They were founded by a former Amazon engineer, and the results we have seen are far better than manual campaign management and the leading 3rd party solutions. They offer free trials so there isn’t anything to lose. You can reach out to me for insights and information on the vendors mentioned in this article or to discuss other options. Our services are free for brands and agencies. My email is Sean@becogent.co.
