Cogent Collective Weekly: August 3rd, 2021

Special Event: Holiday Demo Day 
Improve Your Holiday Performance 

Aug 18, 2021 12:00 PM Pacific Time

Please join us for the Cogent Demo Day Series. This months demos will focus on how Marketers can improve their performance this holiday season and drive more incremental sales. We will present ideas on how to make your current channels better and new channels that can help you rise above your competition. Each idea can still be implemented this year without a heavy lift. Each partner will have a 15 minute time slot to demonstrate their opportunity, including Q&A. You are welcome to submit questions ahead of time to sean@becogent.co or ask them during the demo.

Agenda
12:00-12:05 Opening Remarks
12:05-12:20 – Zembula – Making email dynamic and engaging
12:20-12:35 – PebblePost – PDM RT and Prospecting
12:35-12:50 – Adomni – Targeting active shoppers w/DOOH
12:50-1:05 – Hunch – Stopping the Scroll on FB and IG
1:05-1:20 – Frequency (w/DAX) – Personalize and target your holiday audio message on streaming and radio
1:20-1:30 – Wrap Up and Buffer

↪ Register Here

4 Good Reads

How to Make Your Emails Interactive AND Personalized

At the top of the email, the Smart Banner personalizes content to the reader and gives them an update about a sale. They can also click right from the CTA and go to the sale page. Read More


MTA is Dead but Attribution Lives On

Google Shuts Down Tracking.

Apple’s iOS 14 Kills IDFA.

Facebook Closes Attribution Windows, Disables Lift Testing.

Recent moves by big tech companies are just the latest in a series of privacy-driven events contributing to an upheaval in the ad industry that was set in motion years ago. Headlines would have us believe that the latest “bombshell” from Google and the “war” between Apple and Facebook signal the coming of an advertising apocalypse, but let’s be honest. We all saw this coming. Read More


25 Direct Mail Trends for 2021

Direct mail trends can be difficult to forecast, even without the turbulent record of the last year. Recession, civil unrest, political strife, and of course, a raging pandemic were all factors that produced a very different year for marketers than anyone could have imagined. Read More


Dynamic Creative:
The #1 Secret Top Brands Use to Win [2021]

Imagine this: You’re at a meeting at 6 pm on a Friday and someone on the performance marketing team has the brilliant idea of running ads on social media for a new product promotion cycle.

Great idea until you try to execute it because creating thousands of ads is not a cakewalk. That’s because evolving customer needs has made personalization crucial to a campaign’s success.

And there’s enough data to back this up. 88% of marketers in the US have reported measurable improvements thanks to personalization. Read More


Webinar, Audio, and Video Content That We Appreciate

Billboard Insider Podcast Adomni founder Jonathan Gudai talks about how out of home is recovering and what he thinks of the capital flowing into programmatic out of home.

– Incrementality Insight Series: Why add geo-testing to your measurement strategy? August 12, 2021 @ 11 am PST


Partner Case Studies

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