Published on December 12, 2020
FindMine is Cogent’s newest partner, and we are very excited to introduce them to the Cogent Collective. FindMine’s AI and Machine Learning technology helps Merchandisers and Marketers show shoppers how to best utilize their merchandise, increasing incremental revenue.
Traditionally this has been done manually in store by employees or by Merchandisers on a select set of products. The larger a product catalog, the more possibilities there are for various combinations and this is a revenue opportunity for brands and retailers. FindMine streamlines this process via their API’s allowing Merchandisers to generate thousands of combinations in seconds. These “Completed Looks” can be leveraged on PDP pages, in email, and within ad units.
Benefits of FindMine:
- Grow Revenue when customers spend 3x what they normally would while increasing increasing your bottom line 2-10%
- Automation via their API solution that helps brands and retailers generate looks with 100% of their products instead of just 10% via a manual process
- Enhance your brand by generating combinations that your stylist or designer created them but at scale
- Save Time when your merchants and marketers no longer need to create look guides to help customers shop your products
- Multi-Channel solution that helps brands and retailers drive engagement and sales from PDP’s, Email, Social Media, Programmatic Ads, and Mobile
Only a third of apparel sites surveyed provide inspirational guidance in the form of outfit suggestions at all
Increase in page views per visit that the retailers who provide some form of outfit suggestions on PDP
Lower bounce rates enjoyed by the retailers who show outfit suggestions on over 81% of their PDPs
FindMine acts like an extension of your Merchandising, Marketing, and Styling teams but at scale.
Put your product catalog on our platform and plug in our solution anywhere into your customer’s journey, and we’ll mix and match each product into multiple ways to style it in real time. Every outfit, furniture/decor set, or makeup look features in-stock products, maximizes revenue lift, and looks like it’s been hand picked by one of your merchants or stylists. Most importantly, it reinforces what your brand stands for and differentiates you from competitors.
Now instead of simply showing products that are similar, you can show style guides inside beautiful ad creative, that when clicked takes the shopper to a customized (but automated) landing page.
FindMine is creating a new category that scales the brand’s unique POV
It is not personalization nor is it based on the wisdom of the crowds. Personalization is made more effective by a content engine that helps brands create enough content to fill the unique segments that personalization makes possible.