We connect emerging technology companies and innovative executives

Cogent acts as an extension of innovation for the world’s leading brands and agencies. We curate emerging technology companies based on the needs and feedback of our hand-selected group of innovative executives within eCommerce, Marketing, and Venture Capital

The collective

We provide experienced sales and strategy leadership to help you bridge the gap between idea and revenue

Cogent primes emerging technology companies for growth through personalized consultation, strategic planning, and connections within that hand-selected collective of individuals and their brands. Cogent is a bridge between emerging technology companies and their established position in the market. Given today’s economic uncertainty, emerging technology companies must be efficient with their capital while accelerating sales efforts.

Services

We provide needs-based, proven strategies focused on generating early sales, increasing MRR for fund-raising efforts, and positioning sales efforts for long-term growth. Cogent adds critical support prior to taking an emerging technology company to market. Our services can include:

 Thought Leadership Development

 B2B Marketing Services Support

 Direct Sales

 Pitch Materials

 Market Assessment: Competitive analysis, unique differentiation, challenges, and opportunities

 Deal Flow and Pipeline Development Pitch Materials

 Partnership Development (Complementing strategic relationships to accelerate growth)

 PR Support

 GTM Sales Strategy (Development of message and value proposition)

 Sales Team Design and Hiring

 FundRaising Assistance

Cogent Weekly Newsletter 11

March 22, 2021March 22, 2021 by Sean Simon

Have you been considering streaming audio and podcasts as a way to expand your reach and connect with your customers where they are spending more and more time? Does the channel seem too large to manage? Have you had experience in radio and feel like the CPM’s are too high? Frequency can help you streamline your expansion into audio, make the entire process easy and manageable, and help bring down your overall CPM’s while increasing performance. In this blog post, we will also discuss Apple, Identifiers, and how important personalization is to growing your business.

Cogent Weekly Newsletter 10

March 14, 2021March 15, 2021 by Sean Simon

Is your media plan driving incremental sales? Which channels are driving the most? How much further can you push the positive incremental channels? Measured answers these questions in a way that MTA can’t. We will also learn how important a content marketing strategy can be if you want to sell more products and build loyalty. How has COVID changed media consumption? And how will brands and publishers manage data and their relationships to build trust and grow revenue?

Cogent Weekly Newsletter 9

March 7, 2021 by Sean Simon

In this post, we will discuss the importance of a personalized shopping experience in eCommerce and how physical retail can emulate some digital tactics. Additionally, we will discuss Google’s stranglehold on our industry, how important diversification is in your supply chain and marketing, and the potential for retailers to capitalize on ad revenue from their traffic. And, is gaming the next frontier for marketing?

Cogent Weekly Newsletter 8

February 28, 2021February 28, 2021 by Sean Simon

In the post we will discuss the changes happening to our ecosystem and how important it will be to prepare. Finding new performance channels, optimizing SEO with content, and building brand loyalty will be keys to success in 2021.