In our business, we evaluate hundreds of different technology companies each year, many of them claiming to to use Artificial Intelligence and/or Machine Learning to drive their technology. Like many technologies and their associated terms, we roll our eyes when they become table stakes and I see this with our members too. It’s not that … Continue reading Are You an AI Hypocrite?
I recently had the pleasure of being a guest on the “Performance Delivered” podcast. The topic of discussion was very timely and something that we discuss daily with our members. There isn’t a silver bullet to solving the challenges that come along with the loss of 3PD. The answers however sit with the brands themselves. … Continue reading Are you tapping into the full potential of zero and first-party data
Too Many Tech Options, We are Here to Help… Leading a company focused on innovation leads me to a lot of technology companies. I sit through several demo days throughout the year. I attend the top conferences, and I get asked for my opinion by VC’s and business leaders on all kinds of Marketing and … Continue reading Everything Sounds the Same, How do I Choose?
It shouldn’t take an economic downturn for us all to be thinking about operational efficiencies and how to get more of them, but sometimes it’s just the kick in the butt we need. There isn’t a day that goes by lately when we aren’t being warned of an economic downturn in 2023. Almost every Fortune … Continue reading Operational Efficiency in a Downturn